Drive success of private label and exclusive brands for national retailer
Work within a high performance, innovative, collaborative team
About our Client
This is a rare chance where you will have real influence over the growth and success of private label and exclusive brands for a nationally recognised and much loved consumer brand.
Role Responsibilities
Work alongside Category Managers and Product Development Managers to understand market dynamics, consumer insights and drivers to anticipate trends, and plan marketing accordingly
Developing brand strategies and 12 month marketing plans across private label and exclusive portfolios
Create compelling campaign propositions, creative and messaging for each campaign
Deliver Through the Line campaigns in conjunction with the wider marketing team.
Optimise private label and exclusive brand inclusion in campaign calendars
Liaise with the Studio and Multimedia teams for development of campaign assets (ATL, POS)
Hold regular Campaign Planning meetings to ensure campaign alignment
Manage external media, digital, and creative agencies
Maintain a clear understanding of customer experience strategy,
value strategy and market segmentation to ensure campaigns meet audience specific objectives
Uphold high levels of cross functional communication with key internal and external stakeholders such as cross functional team members, suppliers, agencies and customers
Personal Attributes
Knowledge of and marketing exposure to FMCG and/or retail environments
Strong experience across brand, product and campaign management
Proven ability to manage end to end campaigns
Solid communication skills and confidence working cross functionally
A proactive, solutions focused mindset with sound judgement an initiative
Ability to demonstrate a high level of strategic planning, problem solving and analytical skills
Why you'll love this role!
A full-mix marketing role with genuine ownership and impact
Work for a national household name with robust brand equity
A cohesive, high-performing team with an innovative approach
Clear investment in team culture, support and professional development
Hybrid working and a competitive salary package