Ready to make your mark on a growing SaaS brand? As our Marketing Specialist, you'll bring iD4me's brand to life through campaigns across email, social, paid digital, PR, webinars and industry events. You'll take ideas from brief to launch in a fast-paced workplace, and the results will show in the numbers. You'll help shape our brand direction and work closely with Product, Sales, Customer Success and creative partners, keeping our story consistent and helping grow our pipeline.
Benefits
High autonomy with the ability to own problems end-to-end
A supportive and inclusive team culture, with regular fun activities in the office
ID4ME PTY LTD
Ready to make your mark on a growing SaaS brand? As our Marketing Specialist, you'll bring iD4me's brand to life through campaigns across email, social, paid digital, PR, webinars and industry events. You'll take ideas from brief to launch in a fast-paced environment, and the results will show in the numbers. You'll help shape our brand direction and work closely with Product, Sales, Customer Success and creative partners, keeping our story consistent and helping grow our pipeline.
Benefits
Flexible working
High autonomy with the ability to own problems end-to-end
A supportive and inclusive team culture, with regular fun activities in the office
Task & responsibilities
Brand and Marketing Campaigns
Plans and delivers multi-channel campaigns across email, social media, paid digital, PR and webinars, in line with the marketing plan agreed with the Senior Marketing Manager and Chief Revenue Officer.
Manages day-to-day campaign execution by creating project timelines, allocating tasks, tracking dependencies and resolving issues within delegated authority, escalating material risks to the Senior Marketing Manager or Chief Revenue Officer.
Leads collaboration with product and sales teams to align campaign messaging to audience segments and sales enablement needs
Develops creative briefs for designers, videographers, and copywriters, ensuring outputs meet messaging goals and visual standards
Manages relationships with external agencies such as videographers, designers and copywriters, including scope, quality, and timelines to deliver high-quality creative assets




Executes go-to-market brand activity for product launches, webinars, sales campaigns, and customer engagement programs
Develops and owns campaign quality assurance processes, including link testing, cross-platform consistency and proofing against the brand style guide
Content and Channel Strategy
Executes the content strategy and owns content calendars across channels such as LinkedIn, Meta, YouTube, and emerging platforms to increase engagement and follower growth
Briefs and reviews social content to increase reach and relevance
Oversees day-to-day community management and builds relationships that strengthen ID4Me's online brand presence
Create content that educates, inspires, and converts – including blogs, posts, videos, and customer stories
Develops campaign assets such as case studies, email sequences and thought-leadership content
Monitors brand mentions and community sentiment, using insights to refine content and communication strategies
Researches competitors' content strategies and develops methods and strategies to improve differentiation and value
Lifecycle Marketing, Website and HubSpot Performance
Manages website content via HubSpot CRM, ensuring accuracy and applying SEO best practices
Designs and builds landing pages, forms, and workflows in HubSpot to optimise lead capture and conversion
Develops and executes email and lifecycle marketing campaigns, including newsletters, nurture sequences and product announcements, while monitoring deliverability, open rates, and click-through performance
Ensures UTM tagging, campaign tracking and attribution are set up correctly across all digital assets
PR, Industry Presence and Events
Manage logistics and promotion for webinars, virtual events, and partner campaigns, and runs webinars and product education sessions
End-to-end event management for flagship in-person industry events, including planning, setup,



on-the-day delivery and post-event reporting
Manages community engagement through real estate partnerships and ambassador initiatives, managing relationships with ambassadors and influencers
Manages event follow-up workflows to ensure lead capture and sales handoff are seamless
Performance and Reporting
Tracks campaign performance and prepares regular reports across channels (HubSpot, Meta, LinkedIn Campaign Manager, Google Analytics)
Analyses results to identify insights and presents data-driven recommendations for optimisation to leadership
Maintains the marketing activity calendar and contribute to quarterly reviews of marketing performance
Executes internal communication of marketing plans, ensuring product, sales and customer success teams are kept informed of upcoming activities
Qualification & experience
Tertiary qualification in Marketing, Communications, or related field, or equivalent experience
Experience in B2B SaaS marketing, ideally within PropTech, real estate or another relationship-driven industry.
Hands-on PropTech event experience, you've sourced vendors, managed logistics, and delivered flagship activations at real estate related industry events.
Deep, hands-on HubSpot expertise, including CRM management, building and running campaigns, workflows, segmentation and analytics.
Proficiency with digital marketing tools, including Monday.com, Canva, CapCut, Figma, Meta Business Suite, Appcues and Miro.
Confidence working with AI-assisted tools (e.g. Claude) to accelerate content and campaign work.
Work with data and tech teams to translate AI-powered product capability into brand storytelling.
Strong stakeholder range - comfortable coordinating everyone from external influencers to company leadership on a live event.
About Company
iD4me Pty Ltd is Australia's leading provider of verified property data, connecting real estate professionals with homeowners across the nation. In an industry driven by relationships, we provide data that powers connections.
We have achieved strong product-market fit and we are rapidly growing our footprint across Australia.
Work Type:
Full time
Salary:
$***********
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📌 Marketing Specialist (Melbourne)
🏢 Financial Controller
📍 Melbourne