Permanent Part-time | 0.6 FTE | Work From Home (Australia)
Salary $120,000 FTE

Shape our digital marketing strategy, understand our audiences and turn insight into action.

Strategic Grants helps for-purpose organisations across Australia and New Zealand secure funding, build organisational sustainability and create lasting community impact through expert consulting, training and our GEMS Grants Portal. We are a values-driven, fully remote organisation with a strong sector reputation and ambitious plans for growth.

We are seeking an experienced Digital Marketing Strategist to shape our digital approach, turn audience insight into action and deliver priority initiatives.

About the role

Reporting to the Communications & Partnerships Manager, you will assess our current digital activity, analytics, audiences, customer journeys, data and systems, then develop and implement a practical digital marketing roadmap, underpinned by a sustainable analytics framework.

You will lead our approach to email marketing, audience segmentation, automation and customer journeys. Using data and customer insight, you will identify opportunities to improve engagement, lead generation, conversion and retention. You will bring together the metrics and analytics into a consistent reporting framework that drives re-design as needed, to achieve our marketing goals.

This is a strategic and hands-on role. You will set direction, establish the right systems and measures, deliver priority activity and continually improve performance.

You will work closely with the Communications & Partnerships Manager, who leads communications strategy, storytelling and primary content development. You will contribute digital channel, audience and performance expertise to bring that strategy to life. The role sits within the Sales and Marketing Department and works closely with the entire marketing and sales team.

Key responsibilities

Digital strategy and customer journeys

- Assess our existing digital channels, customer data, systems and marketing activity.

- Develop and implement a practical digital marketing strategy and roadmap aligned with organisational priorities.

- Map and improve customer journeys across priority audience segments and digital touchpoints, using analytics,



data and knowledge of our audiences as your guide

- Identify opportunities to improve audience engagement, lead generation, conversion and retention.

- Integrate a consistent analytics reporting framework that informs our digital strategies.

Email marketing, automation and analytics

- Lead the development of our EDM, audience segmentation and customer journey approach.

- Build and optimise targeted email campaigns, nurture journeys and automated communications.

- Manage Campaign Monitor and related platforms, including testing, scheduling, reporting, list quality and deliverability.

- Establish meaningful digital marketing measures and reporting.

- Use performance data to recommend what should be maintained, improved, tested, scaled or stopped.

- Use AI as appropriate across our digital strategy and customer journeys.

Digital campaigns and audience growth

- Translate communications and content priorities into effective digital campaigns for different audiences.

- Co-develop and implement Strategic Grants’ LinkedIn strategy with the Communications & Partnerships Manager.

- Use audience and performance insight to improve digital reach, engagement and lead generation.

- Manage routine website publishing and updates, including approved blogs, event listings, landing pages and resources, applying SEO and digital best practice.

- Identify and implement website and SEO improvements that increase visibility, engagement and conversion.

- Provide clear insights and practical recommendations to the Communications & Partnerships Manager and broader leadership team.

About you

You are an experienced, data-driven digital marketer who can move confidently between strategy and delivery. You are curious about audience behaviour and skilled at turning evidence into practical improvements.

You will bring:

- Demonstrated experience developing and implementing digital marketing strategies,



rather than simply delivering individual campaigns.

- Strong expertise in email marketing, audience segmentation and mapping of customer or lifecycle journeys.

- Experience with marketing automation, nurture journeys and triggered communications.

- Strong digital analytics capability, including translating customer and campaign data into practical recommendations.

- Comfort in using AI where appropriate – including to innovate across our digital strategy.

- Experience using Campaign Monitor or a comparable email marketing and automation platform.

- Experience with Google Analytics or an equivalent website analytics platform.

- Demonstrated success testing and optimising digital campaigns, journeys and conversion pathways.

- Sound knowledge of LinkedIn as a professional marketing channel.

- Strong organisation, attention to detail and the ability to work autonomously in a small, fully remote team.

Qualifications in Digital Marketing, Marketing, Communications, Business or a related discipline, or demonstrated equivalent experience, would be highly regarded.

Experience or understanding of the not-for-profit or for-purpose sector would also be valuable. Confidence using Canva or a similar platform to adapt templates and produce professional, on-brand digital assets would be an advantage.

Why join Strategic Grants?

- Play an influential role in shaping our digital marketing capability.

- Work across strategy and implementation, with genuine ownership of digital initiatives.

- Use data and customer insight to make tangible improvements to how we engage our audiences.

- Join a respected, values-driven organisation making a difference across Australia and New Zealand.

- Enjoy a flexible, fully work from home environment.

Apply now

If you are a strategic, data-driven digital marketer who enjoys turning insight into action, we would love to hear from you.

Please submit your resume and a brief cover letter outlining your relevant experience and what attracts you to this opportunity. (We are assessing applications on a rolling basis as they are submitted).

Applicants MUST be based in Australia.

The successful applicant will be required to complete a National Police Check before commencement.

📌 Digital Marketing Strategist (Australia)
🏢 Strategic Grants
📍 Australia