ABOUT US

At Essential Coffee, we believe great coffee is more than just a daily ritual — it's about quality, connection and creating exceptional coffee experiences.

We're passionate about delivering premium, expertly roasted coffee to cafés and businesses that share our commitment to quality. From carefully crafted blends to distinctive single origins, our focus is on exceptional coffee, genuine relationships and outstanding service.

As a growing coffee brand, we're dedicated to supporting our café partners, building long-term relationships and helping businesses thrive through outstanding coffee.

At Essential Coffee, we're not just about supplying coffee — we're about becoming an essential part of our customers' success.

ABOUT THE OPPORTUNITY

We're looking for a motivated, passionate and results-driven Direct Coffee Sales Specialist to join the Essential Coffee team in Western Australia.

This is an exciting opportunity for an experienced coffee sales professional who thrives on building relationships, winning new business and growing a strong portfolio of café accounts.

You'll play a key role in expanding the Essential Coffee brand throughout Western Australia, introducing our premium coffee range to new customers while supporting and developing relationships with existing café partners.

Working autonomously, you'll be responsible for identifying new business opportunities, generating leads, managing customer relationships and achieving individual and team sales targets.

If you love coffee, enjoy being out on the road and have a natural ability to connect with café owners, we'd love to hear from you.

ABOUT YOU

This is a hands-on, field-based sales role suited to someone who is proactive, confident and genuinely passionate about the coffee industry.

This is not a desk job! You'll be out meeting café owners, showcasing our coffee and creating opportunities to grow the Essential Coffee brand across Western Australia.

To be successful, you'll need:

- Australian citizenship or permanent residency with full working rights.





- A current Australian driver's licence.

- Proven experience in direct café, hospitality or coffee sales.

- A strong track record of winning new business and growing existing accounts.

- Excellent relationship-building and communication skills.

- Confidence in cold calling, prospecting and generating your own sales opportunities.

- The ability to manage and convert inbound sales enquiries.

- A self-motivated attitude and the ability to succeed in an autonomous role.

- Strong organisational, verbal and written communication skills.

- A results-driven mindset with a commitment to achieving sales targets.

- Genuine knowledge of specialty coffee, including premium blends and single origins.

- A willingness to continually develop your coffee knowledge and industry expertise.

- A current National Police Check or the ability to obtain one.

Most importantly, we're looking for someone who is passionate about great coffee, takes pride in their work and understands the value of building lasting customer relationships.

THE REWARDS

At Essential Coffee, we believe in rewarding hard work, initiative and results.

The successful applicant will receive:

- Competitive base salary reflective of experience.

- Uncapped commission structure with excellent earning potential.

- Ongoing coffee product knowledge and sales training.

- Fully maintained company vehicle or car allowance.

- Mobile phone and tablet.

- The opportunity to represent and grow a premium coffee brand across Western Australia.

- A supportive team environment with opportunities for professional growth.

- The freedom to manage your territory, develop your customer base and directly influence your earning potential.

READY TO JOIN ESSENTIAL COFFEE?

If you're an experienced coffee sales professional who loves the industry, enjoys building relationships and has the drive to grow a successful territory, we want to hear from you.

Join Essential Coffee and help us bring exceptional coffee to more cafés and businesses throughout Western Australia.

Apply now and become part of the Essential Coffee team.

No Agencies.

📌 Coffee Representative - OTE $200K (Bibra Lake)
🏢 Essential Coffee
📍 Bibra Lake