Reporting to the Director, Customer Lifecycle & Membership, International Card Services, you will lead the Membership Marketing team to deliver impactful, customer-centric marketing strategies that drive Card Member engagement, loyalty, retention, and billed business growth. The ideal candidate is a strategic marketer with strong leadership capabilities, a customer-first mindset, and a proven track record of delivering results in a fast-paced, highly cooperative environment. Responsibilities
• Build the membership marketing channel strategy, with a focus on Super Premium, Loyalty, and Digital channels ensuring alignment with enterprise objectives and priorities
• Leverage customer data and insights to identify segments, behaviours, and opportunities that unlock incremental billed business and long-term customer value
• Lead, coach, and develop a team of four marketing professionals, fostering a high-performance and growth-oriented culture
• Build team capability in campaign management, optimisation, performance measurement, and data-driven marketing practices
• Oversee the development and execution of targeted, multi-channel campaigns across digital channels, personalisation and offer strategy platforms
• Partner closely with Product, Analytics, Brand, Compliance, Global Marketing and Merchant teams to deliver integrated enterprise marketing initiatives
• Manage channel budgets, approvals,



and operational processes to ensure team are effectively meeting compliance and risk management requirements
• Own and optimise key performance metrics, including Card Member engagement, NPS, retention outcomes, loyalty metrics and marketing-driven billed business
• Deliver insight-led reporting that demonstrates ROI, incremental impact, and opportunities for continuous improvement Qualifications
• Extensive marketing experience, ideally within financial services or a highly regulated industry
• Demonstrated people leadership experience, with a proven ability to coach, develop, and inspire high-performing teams
• Strong strategic marketing capability, with a track record of delivering customer growth, engagement, and driving positive commercial outcomes
• Exceptional stakeholder management, communication, and influencing skills across all organisational levels
• Deep experience in customer segmentation, lifecycle marketing, personalisation, and data-driven decision-making
• Proven success managing multi-channel campaigns and complex customer journeys
• Strong analytical and commercial acumen, with experience translating insights into actionable business recommendations
• Strong executive presence and confidence in presenting strategic recommendations and performance results to senior leadership

📌 Manager, Customer Lifecycle (Sydney)
🏢 American Express
📍 Sydney