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Senior Digital Product Designer | Brisbane, West End

Fitness & Lifestyle Group ( FLG) is Asia Pacific's largest group of corporately owned health and wellness clubs — 310+ locations, 600,000+ members, and five of the region's most recognised fitness brands: Fitness First Australia, Goodlife Health Clubs, Jetts Fitness, Zap Fitness and Barry's .

We're headquartered in Australia with regional offices across South East Asia, and we're on a mission to help our global community live stronger, happier lives.

The Opportunity

Own the digital journey from discovering a club to becoming a member. As Senior Digital Product Designer (Ecommerce), you will lead the design and optimisation of our web experiences across Goodlife, Fitness First, Zap and Jetts, with a explicit focus on making our value proposition compelling and converting interest into membership.

This is a hands‑on, high-ownership role for an experienced product designer who can hit the ground running. You will design web pages, ecommerce journeys and reusable components, bringing them to life through Contentful and our development teams. You will rethink how we communicate the value of our products, memberships and offers online, making complex information easier to understand and helping customers confidently choose the right option.





You will work closely with Product, Marketing, Sales, Operations, club teams and our offshore development partner, leading workshops, challenging assumptions and turning customer and business problems into effective digital solutions. Using research, analytics, experimentation and your understanding of ecommerce and conversion, you will continuously identify opportunities to improve the journey and demonstrate the impact of your work.

Reporting to the Lead Digital Product Designer, this is an opportunity to take genuine ownership of the ecommerce experience and help shape how our brands sell memberships through digital channels.

Key Responsibilities

- Own the end-to-end ecommerce journey, from club discovery and membership comparison through to pricing, sign‑up and conversion.
- Redesign and optimise web experiences to clearly communicate product value, benefits, pricing and offers and drive conversion.
- Lead the design of responsive web pages and experiences across multiple devices and screen sizes.
- Design and evolve reusable web components and patterns within our multi‑brand design system.
- Design modular Contentful experiences that allow Marketing to create, update and launch pages efficiently without developer dependency.
- Lead discovery and design‑thinking workshops, framing problems,



exploring solutions and aligning stakeholders around customer and business outcomes.
- Use customer research, funnel data, analytics, session recordings and experimentation to identify friction and continuously improve conversion.
- Partner with Product, Marketing, Sales and club teams to understand customer and operational needs and translate them into effective digital experiences.
- Work closely with our offshore development partner from design through to implementation, providing clear specifications, solving design and technology challenges and QAing the final experience.
- Stay curious and proactive about new tools, technologies and ways of working, including AI‑enabled design and CMS capabilities.

About You

You are an experienced product designer who is comfortable taking ownership – with the experience to form a view, back it and take us towards a new design future. You are proactive by nature, actively seeking out the information, context and solutions you need to get the job done rather than waiting for answers to come to you.

You combine robust design craft with commercial thinking. You understand how to communicate the value of a product through a digital experience and are motivated by improving conversion, not simply creating something that looks positive. You are curious about how things work, including the technology behind your designs, and enjoy working closely with developers to bring ideas to life.

You hold yourself to a high standard, take initiative and are confident facilitating workshops and bringing stakeholders along with you. You are comfortable challenging the status quo and reimagining existing experien

📌 Senior Web Designer (Brisbane)
🏢 Upguard
📍 Brisbane