Graduate CRM Analyst | Hanes Brands
Melbourne | Permanent Full Time

Generous product discounts across our iconic brands, with the flexibility to work 1 day from home each week
Collaborative culture with a genuine commitment to sustainability and community
Learn and Grow Opportunities

Kick-start your career in data, customer insights and CRM with some of Australia’s most iconic brands.
Joining our CRM, Loyalty and Personalisation team, this is a great opportunity for a recent graduate who loves working with data and insights and wants to build their career in CRM and digital marketing.
You’ll work with customer and transactional data to help us better understand our customers, support the delivery of email and SMS campaigns, create customer segments and help report on campaign performance. You’ll also get exposure to testing, personalisation and the platforms we use to bring our customer communications to life.
What you'll be doing

Supporting customer data and insight requests from across the business
Analysing customer behaviour, purchasing trends and campaign results
Helping build, QA and deliver email and SMS campaigns
Creating customer segments and audiences for campaigns and personalisation
Preparing campaign performance reporting and helping track key metrics
Supporting A/B testing and identifying learnings from campaign results
Working closely with our CRM, Marketing, Digital and Data teams

What you'll bring
We’re looking for someone at the beginning of their career who is naturally curious, analytical and loves working with data.

A recent degree in Business, Marketing, Analytics, Commerce, Data Science or a related discipline




Solid Excel skills and confidence working with data
Exposure to Power BI or another data visualisation tool through university, an internship or work experience would be highly regarded
Great attention to detail and an organised approach
Strong problem-solving skills and a willingness to learn
A genuine team-first mindset
An interest in CRM, customer behaviour, loyalty and digital marketing

You don't need years of CRM experience. We're looking for someone with the right analytical foundation, curiosity and attitude who wants to learn and grow.
Who are we?
Hanes Brands Australasia is home to some of Australia’s most iconic brands including Bonds, Bras N Things, Berlei and Sheridan. Across our retail, online and wholesale businesses, we're focused on using data and customer insights to create better experiences for our customers.
CULTIVATING A DIVERSE AND INCLUSIVE WORKPLACE
We are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We motivate our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. We warmly encourage people of all genders, races, ages, abilities, and any other backgrounds or differences to apply to work with us. We are especially committed to creating an accessible and supportive environment for people with a disability, and we encourage you to apply. For more information, please email us at [email protected]. For any non-accessibility-related enquiries, please contact [email protected].

#LI-PRIORITY

📌 Online - Marketing CRM_CRM Analyst (Kew)
🏢 Hanes Brands Australasia
📍 Kew