Account Director - Social & Influencer

Herd MSL | Sydney

About the role

We're looking for an Account Director to lead integrated social and influencer work for some of Australia's most recognisable consumer brands.

This is a senior, hands-on role for someone who enjoys bringing strong creator and always-on social programs to life. You will keep multiple workstreams moving, lead teams to deliver well, and connect social and influencer activity with paid media and commerce outcomes.

Working within an agency village model, you will provide central oversight across clients, social and creator teams, media partners and platform specialists. The role is weighted toward excellent delivery, integration and account leadership rather than creative ideation alone.

Client leadership & account direction

- Own senior day-to-day relationships across complex, fast-moving client accounts, providing clear, proactive and solutions-focused counsel.
- Set the operating rhythm across accounts, including priorities, governance, status reporting, approvals, escalation pathways and senior stakeholder updates.
- Translate client objectives into clear social and influencer scopes, workplans, deliverables, responsibilities and measures of success.
- Identify risks early, resolve issues calmly and maintain confidence across clients and agency teams.

Program, project & traffic management

- Lead end-to-end delivery of always-on social, social creative and creator programs, from scoping and planning through production, approvals, publishing, amplification and reporting.
- Oversee multiple concurrent workstreams, ensuring dependencies, owners, milestones and critical paths are visible and actively managed.
- Traffic work effectively across account teams, strategists, creator specialists, production, legal, finance, media agencies and client stakeholders.

Social, always-on social & influencer delivery





- Lead always-on and campaign social delivery across TikTok, Instagram, YouTube and emerging channels, ensuring work is platform-native, relevant and consistent.
- Oversee social creative development from briefing and production through content review, approvals, publishing and optimisation, alongside creator selection, contracting and usage rights.
- Bring a working knowledge of Traackr to campaign setup, creator management, workflow governance, reporting and data quality.

Paid social, media & social commerce integration

- Partner closely with paid media teams to align creator content, channel roles, audiences, formats, flighting, investment and measurement.
- Connect social and creator content with paid media, social commerce, retail moments and conversion objectives.

Team & agency leadership

- Lead, coach and develop account and creator teams, setting clear expectations and building accountability, confidence and capability.
- Allocate resources effectively, anticipate capacity constraints and work with leadership to resolve resourcing needs early.

Commercial management

- Own account financials, including scopes, estimates, budgets, fees, creator costs, production costs, purchase orders, forecasting and revenue recognition.
- Monitor scope and team burn closely, addressing scope creep and commercial risks early and constructively.

What we're looking for

- Proven Account Director-level experience in a social, influencer, digital or integrated agency environment.
- Exceptional project management and traffic management skills,



with evidence of leading complex programs with multiple stakeholders, dependencies and deadlines.
- Strong social and influencer experience, including always-on channel delivery, social creative production, creator workflows, content approvals, amplification and measurement.
- Solid understanding of paid social and media integration, plus practical knowledge of social commerce and conversion-focused activity.
- Working knowledge of Traackr. Hands-on platform experience is strongly preferred.
- Experience managing demanding, fast-moving consumer accounts within an integrated agency village or multi-agency model.
- Demonstrated people leadership, with a genuine interest in coaching teams and improving how work gets delivered.
- A calm, organised and solutions-focused approach under pressure, with strong attention to detail and follow-through.

How success will be measured

- Always-on social, social creative and creator programs are delivered on time, on budget and to a consistently high standard.
- Workflows, Traackr governance, reporting and financial management are accurate and dependable.

Our culture and benefits

First and foremost, we want you to live our values: Show Up Fearless, Stay Curious, Be Kind and Go Home Proud. Team culture is everything to us.

As part of Publicis Groupe, the role offers access to flexible working through Publicis Liberté, the Wholeself wellbeing program, Marcel and Marcel Classes, Career Conversations, Work Your World, leave and parental perks, and the Groupe’s inclusion networks and partnerships.

If you don't tick every box, please don't rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness and integrity, and we welcome requests for reasonable adjustments throughout the application process.

📌 Account Director (Social & Influencer) (Sydney)
🏢 Herd MSL
📍 Sydney