About the role Opportunities to help launch a brand-new, major leisure facility don't come around very often.

Swan Active is entering an exciting new chapter, with the development of Swan Active Ellenbrook and continued growth across our aquatic, health, fitness and recreation services.

We have a permanent full-time opportunity for a passionate and creative Brand Marketing Specialist to join our team and play a key role in shaping the future of the Swan Active brand.

Initially, you'll focus on bringing Swan Active Ellenbrook to life, delivering engaging marketing campaigns that build excitement, connect with the community and drive awareness, membership and participation ahead of opening.

As the new facility becomes established, the role will transition to supporting marketing across all Swan Active centres, helping strengthen our brand and grow participation across our programs and services.

Working closely with our leisure centre teams, the City's Communications and Engagement team and external partners, you'll have the opportunity to bring fresh ideas and deliver campaigns that make a real impact.

Key accountabilities include, but are not limited to:

- Plan and deliver marketing campaigns, promotions and initiatives that drive membership growth, participation and customer retention.
- Develop engaging content across digital, social media, website, email and traditional marketing channels.
- Build relationships with internal teams, community partners and external suppliers to identify and deliver promotional opportunities.
- Monitor campaign performance and customer insights to evaluate effectiveness and continually improve marketing outcomes.

About you

You're a creative, motivated and results-driven marketing professional who loves turning great ideas into campaigns that make a difference.

You thrive in a dynamic setting, enjoy collaborating with others and are excited by the opportunity to help launch a major new community facility while contributing to the ongoing growth of an established leisure brand.

The successful candidate will also have the following:

- Demonstrated experience in marketing or communications,



including developing and delivering successful campaigns.
- Strong digital marketing skills and experience managing social media, websites and other marketing channels.
- Excellent communication, stakeholder engagement and organisational skills, with the ability to manage multiple projects and competing priorities.
- A creative, proactive and hands-on approach, with the ability to think strategically and deliver practical, measurable outcomes.
- A relevant bachelor's degree in marketing, communications or a related field.
- A satisfactory National Police Certificate.

Experience in the leisure, recreation, health and fitness or local government sector will be highly regarded.

For more information about the role, please refer to the position description. About working with us The salary for this position will be from $97,690.06 to $116,436.70 per annum, depending on the skills and experience of the successful applicant.

You will also enjoy benefits, including

- Excellent leave entitlements, e.g. purchase additional leave, Local Government public holiday
- Generous superannuation contributions up to a total combined 17 per cent
- Comprehensive employee wellness program
- Generous study assistance (terms and conditions apply)
- Free parking options available
- Travelsmart allowance to support public transport use or cycling to work.

About the City The City of Swan covers 1,042 square kilometres, representing nearly 20 per cent of the Perth metropolitan area. It includes 42 suburbs from Bullsbrook to Bushmead, Ballajura to Gidgegannup, and it is among the fastest-growing regions in Western Australia. The City is home to the iconic Swan River and the internationally celebrated Swan Valley, founded in 1829. It is a sought-after destination to live, work, and visit,



combining quality services and amenities with a beautiful natural setting.

The area also holds profound cultural importance for the Whadjuk Noongar people, reflecting more than 40,000 years of connection to the Derbal Yerrigan (Swan River). Today, the City is a dynamic and diverse community, where one in three residents was born overseas, and one in five speaks a language other than English at home.

Our purpose is to improve the quality of life for our community by delivering our vision of ‘one city, diverse people, culture and places’ through shared values of respect, excellence, accountability and leadership.

At the City of Swan, we are committed to recruiting and retaining the right people and creating a great place to work. We offer our employees real careers, real impact, and real rewards. We welcome people with diverse skills, experiences, perspectives and backgrounds and encourage applications from Aboriginal or Torres Strait Islander peoples, and individuals who may identify as LGBTIQ , with disability, a culturally and linguistically diverse background, and people of all ages.

For more information about this position, please contact Jarrad Mohr directly at (08) 9207 8***

For queries regarding the application process, please contact our friendly People Services team on (08) 9267 9***.

To apply, please submit a cover letter that outlines your qualifications and experience and why you would be a good fit for this role, and a resume via the link.

Closing date: Monday 23 November 2026 at 11:00pm AWST The City of Swan reserves the right to commence shortlisting and interviews earlier than the closing date. The City also reserves the right to close the vacancy early; therefore, if you are interested in this position, please submit an application as early as possible.

If the applicant is interested in the role a meeting or formal interview may be arranged to discuss the position, expectations and requirement in more detail. If successful following standard HR pre-employment approvals, a direct appointment will be made from this recruitment.

*No agencies, please.

📌 Brand Marketing Specialist (Midland)
🏢 City of Swan
📍 Midland