Content Creator & Digital Marketing Coordinator THE ROLE

Do you love creating content, live on social media and have a passion for health, wellness and beauty brands?

Are you confident behind the camera, know your way around Instagram, TikTok and Pinterest, and have an eye for what makes people stop scrolling?

Lateral Food is looking for a creative and proactive Content Creator & Digital Marketing Coordinator to bring our two brands (Grants of Australia & Dr. Bronner’s) to life across digital platforms.

This is a hands-on role where you'll plan, create, shoot, edit, write, schedule and analyse content, while supporting influencer partnerships, and work closely with our Marketing Manager on digital campaigns and wider marketing initiatives across the two brands.

This is a hybrid role, with 2 office days in Huntingdale. Immediate start preferrable.

KEY RESPONSIBILITIES:

- Plan, create, schedule and publish engaging content across Instagram, TikTok, Facebook and Pinterest.
- Film and edit short-form video, photography, graphics and write copy for social media.
- Be comfortable both behind and in front of the camera with strong editing skills and experience using tools such as CapCut, InShot or similar.
- Stay across platform and algorithm updates, trends and sounds, bringing relevant ideas into our content quickly.
- Manage daily social media activity, community engagement and audience interactions.
- Identify strong-performing organic content for boosting and paid media, and use performance data to help inform what we create.
- Manager organic content and paid media on Pinterest.
- Work closely with Marketing Manager to refine the social strategies across both brands, then take ownership and bring it to life.
- Research and write copy for seasonal campaigns, product launches and marketing initiatives.
- Apply SEO, AEO & GEO principles to content, balancing discoverability and brand voice.
- Coordinate influencer outreach, gifting, product dispatch, follow-ups and campaign coverage.




- Bring ideas for creator led content that is on brand and feels platform native – working closely with creators on briefs and scripting.
- Plan and manage social media giveaways and maintain influencer databases.
- Write and schedule bi-monthly eDMs, write blog posts and assist with basic website updates.
- Collect and report on monthly social media and digital marketing performance.
- Support events, partnerships and other marketing projects as required.
- Use AI to optimise everyday workflows where relevant
- Track and report on key social metrics and use performance insights to understand what’s resonating to help inform future content and creative.

ABOUT YOU:

- 3+ year’s experience in content creation and marketing
- A creative, hands-on content creator with a genuine passion for social media and digital marketing.
- A genuine love for social media and an ability to spot trends
- Comfortable in front of and behind the camera
- A passion for health and wellness brands
- Confident filming and editing content using tools such as CapCut, InShot or similar.
- Experienced with Canva and social media scheduling platforms such as Iconosquare.
- Experience with Meta and Pinterest advertising is highly regarded.
- Experience with Shopify, Mailchimp and Klaviyo is highly regarded.
- A strong writer with an eye for detail, brand storytelling and engaging content.
- Organised, proactive and comfortable keeping a busy content calendar moving while managing multiple projects and deadlines.
- Comfortable reviewing content performance insights and using those numbers to understand what we should do more (or less) of.

When applying please include

- 2-3 pieces of content you’ve created from start to finish
- A few trends that you’re loving at the moment and why

ABOUT US Lateral Food Corporation Pty Ltd is a proudly Australian, family-owned and operated company with over 42 years of experience in the health and organic market. We are the manufacturer of the well-known Grants of Australia brand and the exclusive importer of Dr. Bronner’s Organic Body Care for Australia and Current Zealand.

📌 Content Creator & Digital Marketing Coordinator (Huntingdale)
🏢 Recognized
📍 Huntingdale