Australia Sales Director / Country Manager – Energy Storage & Digital Energy Solutions The company A global digital energy solutions provider and OEM, manufacturing its own-branded smart switchgear, transformers, compact substations, energy storage systems, and data centre power distribution and cooling solutions. They are an established core supplier to major state-owned utility companies internationally, operating at the intersection of the clean energy transition and AI-driven infrastructure demand, now building its Australia business.

Key point - The business already has a successful Australian operation with an existing pipeline - and is now looking for a senior leader to scale it.

Key Responsibilities

1. Sales Strategy & Market Development: Develop and execute sales strategies, annual business plans, and budgets for the Australian energy storage market. Identify current business opportunities across energy storage, renewables, data centre and power distribution sectors, and drive market expansion.
2. Channel Development & Management: Identify, develop, and manage local distributors, agents, EPC contractors, electrical contractors and other strategic partners. Establish effective channel policies and build a sustainable local sales network.
3. Sales Performance Management: Drive sales growth and achieve assigned targets for revenue, order intake, collections, and market share. Monitor sales performance and ensure effective execution of business plans.
4. Team Leadership: Build and lead the local sales team and local delivery capability, providing strategic direction, professional guidance, and ongoing support to achieve business objectives.
5. Cross-functional Collaboration: Work closely with internal teams — including Product, Marketing, Engineering,



and Technical Support — to ensure effective customer engagement, project execution, and business development. Act as the bridge between the company's China-based manufacturing and supply-chain capabilities and Australian customers and local project delivery.
6. Compliance & Risk Management: Ensure all sales and business development activities comply with Australian laws, regulations, industry standards, and company policies.

Qualifications

1. Bachelor's degree or above in Business, Engineering, Renewable Energy, or a related field.
2. Mandatory Energy Storage Experience: At least 3 years of experience in the energy storage or renewable energy industry, with a solid understanding of energy storage products, solutions, and the Australian market.
3. At least 5 years of B2B sales experience, including 3 or more years of channel sales or channel management experience.
4. Proven track record in developing and managing local sales channels, negotiating strategic partnerships, and driving business growth.
5. Established business networks and channel resources in the Australian energy storage or renewable energy market are highly preferred; networks across data centre operators, EPCs, utilities or electrical channels are a strong advantage.
6. Strong commercial acumen, negotiation, communication, and leadership skills, with a proven ability to achieve sales targets.
7. Ideally, a working understanding of both data centre infrastructure and power/energy solutions — rather than a purely commercial background.
8. Experience connecting China-based manufacturing/supply-chain capability with overseas customers and local project execution is highly desirable.
9. Fluent in English, self-motivated, results-driven, and comfortable working in a fast-paced environment with frequent business travel (domestic, with occasional international travel).

📌 Country Manager – Digital Energy & Data Centre Solutions (Sydney)
🏢 Gough Recruitment (Hong Kong) Pty
📍 Sydney