Join the founding team behind Publicis Plus+, PepsiCo's dedicated team.

Working across some of the world's most loved food and beverage brands, you'll help bring smiles to consumers with every sip and bite through iconic brands including Pepsi Max, Doritos, Smith's Chips, Gatorade, Red Rock Deli and many more.

This is an opportunity to work on household names with scale, ambition and cultural relevance. From major brand-building initiatives and high-profile strategic partnerships through to a fast-paced, highly progressive media, digital and data transformation agenda, as part of the Publicis Plus+ team you'll build new capabilities, create real impact, and help shape something from day one.

If you're curious, entrepreneurial, and excited about shaping the future of marketing, Publicis PLUS+ is where you'll thrive.

What makes Publicis PLUS+ different?

- Work Beyond Borders: Shape business outcomes across multiple markets, brands, and disciplines, not just a single campaign or country.
- Learn at the Speed of Change: From social commerce and AI to data analytics and connected experiences, you'll work on the capabilities defining the future of marketing.
- Create Real Impact: Help power growth for one of the world's most iconic consumer brands through work that influences business performance, not just media metrics.
- Grow Without Limits: Build expertise across a proven framework, while learning from some of the industry's leading specialists.

The Opportunity

As Digital Planning Manager, you’ll lead detailed digital media planning across PepsiCo, turning audience and connections strategies into clear, actionable recommendations across a broad mix of digital channels.

We’re looking for someone who combines strong digital media knowledge with curiosity, collaboration and the confidence to turn complex briefs into smart, practical recommendations.

This is a highly collaborative role where you’ll connect the dots between digital planning and activation. You’ll develop channel, audience, platform, budget, and phasing recommendations. You’ll work with a sophisticated, digital-first client with a strong appetite to test, learn and explore emerging platforms, publishers and technology.

This is an opportunity to work across big brands, significant budgets and ambitious digital campaigns, while taking your own digital experience to the next level. You’ll have more room to think strategically, influence campaign direction and shape recommendations, while still being part of a core digital team where you can stay close to the craft and continue building your expertise.

What You'll Be Doing

- Manage digital media planning across a diverse and exciting portfolio of brands, developing recommendations across channels, audiences, platforms, budgets, KPIs and campaign phasing.
- Translate broader connections and audience strategies into clear, executable digital media plans and activation guardrails.
- Respond to client briefs with thoughtful, solutions-focused recommendations, bringing creativity and innovation into digital channel planning.




- Develop clear and comprehensive briefs, ensuring audiences, budgets, requirements and key decisions are aligned on ahead of activation.
- Partner with Client Leadership, Planning & Connections, Integrated Media, Analytics, Investment and Activation specialists to deliver connected campaign thinking.
- Build trusted client relationships, communicating digital recommendations in a way that makes complex decisions simple and actionable.
- Stay close to campaign performance, using optimisation, reporting and learnings to strengthen future digital planning and recommendations.
- Create robust planning-to-activation feedback loops, helping reduce briefing gaps, rework and unnecessary delays.
- Collaborate with regional and global digital specialists, bringing new thinking, technology and best practice into the Australian market.
- Work collaboratively with clients, agency teams, external agency partners and media partners to solve complex communications challenges.

Who We're Looking For

- 3+ years’ experience in digital media planning, performance media or a closely related discipline.
- Strong cross-channel knowledge across paid social, paid search, programmatic, online video and broader digital media. Paid Social expertise will be highly regarded.
- Experience translating business objectives and audience insights into detailed digital media recommendations.
- A solid understanding of digital budgets, KPIs, audiences, specifications and briefing requirements.
- Experience partnering with activation, investment, analytics or specialist delivery teams to bring plans to life.
- Confidence working with clients and turning complex digital thinking into clear, compelling recommendations.
- Strong attention to detail, paired with the ability to stay calm, organised and solutions-focused when priorities move quickly.
- Experience working with consumer brands or FMCG/CPG is valuable, but not essential.
- A collaborative mindset and an ability to connect people, disciplines and ideas to create stronger outcomes.
- Curiosity about where digital media is heading, from AI and data analytics to social commerce and connected experiences, and an appetite to keep learning as the landscape evolves.

Additional Information

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the benefits that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively,



and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

📌 Digital Planning Manager (Sydney)
🏢 Publicis Groupe ANZ
📍 Sydney