Email and SMS Marketing Manager (CRM and Lifecycle)

Good Sleep Co | Marketing | Reports to the Head of Marketing

Location: Burleigh Heads, QLD, 4220

Good Sleep Co is an Australian-founded, at-home sleep apnoea company operating in Australia and the US. Nearly one billion adults have obstructive sleep apnoea, and around 80% have never been diagnosed. We give people convenient, non-invasive options beyond a CPAP machine, and we support them through the whole journey: from first symptoms like snoring, to diagnosis with our at-home sleep test, to treatment with custom mandibular advancement splints (MADs) fitted by dentists and sleep physicians.

The role

You'll own everything we send by email and SMS, working inside our CRM. You'll plan the email, SMS and newsletter calendar, design and build the campaigns, and set up the automated workflows that look after customers once they've bought from us: post-purchase, retention, customer care and support, and moving customers on to new products. You'll work alongside a small marketing team and help them get the workflows they need live.

This is a performance role. You'll live in the data, using open rates, clicks, conversions and revenue to decide what to test next, and you'll run A/B tests to keep improving every campaign and flow. Email and SMS are yours: if it lands in a customer's inbox or on their phone, you planned it, & built it,

Key responsibilities

Calendar and campaigns

- Plan and run the email, SMS and newsletter calendar.
- Design, write, build and send campaigns, including Black Friday, launches and seasonal moments.

Automated workflows
- Drive marketing automation, workflows,



customer segmentation and ongoing platform optimisation.
- Shape the customer journey: develop lifecycle strategies covering patient management, onboarding, retention and win-back.
- Build and improve workflows for post-purchase, retention, upsells to new products, customer care and support.

Testing and performance
- Turn insights into action: use customer data and campaign performance to find opportunities and drive commercial results.
- Run a standing A/B test plan (subject lines, offers, timing, content, email versus SMS) with a written result for every test.
- Report email and SMS revenue, conversion and list growth weekly.

Need to have
- 3+ years in email marketing for an ecommerce or DTC brand.
- Hands-on building automated workflows in a CRM or email platform (Klaviyo, GoHighLevel or similar).
- Strong email design and copy, with examples you can show.
- Experience running SMS campaigns and flows, including opt-in and consent rules.
- Data-driven: you've used A/B testing and performance data to improve results, and you can show the before and after numbers.
- Runs a calendar: plans ahead and hits send dates.
- Full working rights in Australia required.

Nice to have
- GoHighLevel experience.
- Health or another regulated category.

Benefits
- Hybrid
- Professional development budget.
- Full ownership of email and SMS, reporting to the Head of Marketing.

Full working rights in Australia required. Pay: $85,000.00 – $90,000.00 per year

Advantages

- Employee discount
- Health insurance
- Maternity leave

Work Location: Hybrid remote in Burleigh Heads QLD 4220

📌 Email and SMS Marketing Manager (CRM and Lifecycle) (Burleigh Heads)
🏢 United Sleep Services
📍 Burleigh Heads