My Dream Cake is a proudly Australian, family owned and operated business, offering a one-stop shop for cake decorating and baking supplies. We are passionate about creativity, quality products and exceptional customer service.

Why Join Us?

- Generous performance bonuses and company fuel card.

- Rewarding leadership role with the freedom to bring fresh ideas and make an impact.

- Join an existing friendly, passionate and supportive team.

About The Role

We are seeking a highly experienced, commercially focused and results driven General Manager to lead the performance, growth and profitability of our established retail and wholesale business.

Key Responsibilities

- Lead business performance across three retail stores, wholesale and online channels.

- Drive profitability through effective financial management, budgeting and cost control.

- Identify and pursue new markets, customers and product opportunities to support business expansion.

- Inspire and develop teams, establish clear KPIs and oversee business operations to drive efficiency,



accountability and high performance.

- Analyse sales trends, customer behaviour and business performance to identify missed opportunities and areas for improvement.

- Oversee purchasing, inventory and logistics, while providing strategic recommendations and regular performance reports to directors.

- Direct marketing strategies, digital campaigns and promotional activities to strengthen brand presence and customer engagement.

About You

- Proven leadership experience in multi-site retail operation.

- Robust commercial and financial skills with a track record of growing revenue, improving profitability and achieving budgets.

- Proactive, hands-on leader with strong decision-making skills and a focus on delivering results.

If you are ready to take the next step in your career and make a real difference, we would love to hear from you!

Apply online now, or for further enquiries, email us at ****@mydreamcake.com.au

📌 General Manager - Retail & Wholesale (Hallam)
🏢 My Dream Cake
📍 Hallam