We're seeking an experienced Finance Controller to lead the financial operations of a growing global eCommerce brand. Reporting directly to the Founder, you will be the senior finance leader within the business, responsible for providing the financial visibility, commercial insights and operational discipline needed to support sustainable growth.

This is a hands-on role combining strategic finance leadership with day-to-day ownership of cash flow, forecasting, payment management, financial reporting and business performance. You'll play a key role in guiding commercial decisions, managing financial risk, driving accountability across the organisation and ensuring the business is well-positioned to achieve its growth objectives.

What you’ll be responsible for

- Financial reporting & analysis - Oversee accurate and timely monthly, quarterly and annual financial reporting, providing meaningful insights into business performance.
- Budgeting & forecasting - Lead budgeting, forecasting and financial planning processes to support growth, investment decisions and operational planning.
- Cash flow management - Monitor cash flow, working capital and liquidity, providing clear visibility of financial position, upcoming commitments and available investment capital.
- Payment management - Manage payment schedules, cash allocation and approval processes, ensuring supplier and business obligations are met on time.
- Production & procurement planning - Support production planning from a financial perspective, aligning cost forecasts, timelines and supply chain requirements.




- Supplier & vendor management - Maintain strong relationships with suppliers and finance partners, ensuring timely payments and effective communication.
- Cost optimisation - Identify and implement cost-saving opportunities across operations, procurement and business expenditure.
- Inventory financial oversight - Monitor inventory value, stock ageing and working capital impacts, providing insights to support purchasing and inventory decisions.
- Product costing & profitability - Support pricing, margin analysis and product costing strategies to maintain profitability and competitiveness.
- External finance partner management - Manage relationships with external accountants, bookkeepers and payroll providers, ensuring high-quality and timely service delivery.
- Compliance & controls - Ensure compliance with all statutory obligations and maintain robust financial controls, processes and governance frameworks.
- Systems & process improvement - Develop and enhance reporting tools, financial processes and operational efficiencies to support business scale.
- Strategic business partnering - Provide financial guidance and commercial recommendations to support key business initiatives, growth opportunities and decision-making.
- International expansion support - Provide financial support and strategic guidance for international markets,



including compliance, pricing, logistics and market entry considerations.

What you’ll bring

- Experience as a Finance Controller, Finance Manager or similar senior finance role within an SME environment.
- Non-negotiable: Proven experience in eCommerce, retail and consumer goods businesses
- Wholesale experience highly preferred.
- Strong financial reporting, budgeting, forecasting, cash flow management and business performance analysis capabilities.
- Experience managing accounts payable, payment schedules, working capital requirements and external finance partners, including accountants, bookkeepers and payroll providers.
- Strong commercial acumen, with the ability to translate financial data into practical recommendations that support growth, profitability and operational decision-making.
- A confident and commercially-minded personality, capable of holding teams accountable, driving financial discipline and influencing stakeholders at all levels of the business.
- A proactive, hands-on approach with excellent analytical, problem-solving and organisational skills, coupled with a solid sense of ownership and accountability.

Why you’ll love working with us

- A highly influential role with direct access to the Founder and leadership team.
- The opportunity to shape financial processes, systems and business decision-making.
- A dynamic, growing business where your commercial insights will have a tangible impact.
- A role where you'll help build the financial discipline, visibility and structure needed to support ambitious growth plans.

📌 Head of Finance (The Rocks)
🏢 Shevoke Eyewear
📍 The Rocks