Lead - Product Marketing (Brisbane)

Lead - Product Marketing (Brisbane)

11 Nov
|
Orica
|
Brisbane

11 Nov

Orica

Brisbane

Unleash excellence globally!

At Orica, it’s the power of our people that leads change and shapes our futures.

Orica is one of the world’s leading mining and infrastructure solutions providers. From the production and supply of explosives, blasting systems, specialty mining chemicals and geotechnical monitoring to our cutting-edge digital solutions and comprehensive range of services, our team of 14,000+ sustainably mobilise the earth’s resources.

About the role:

We are excited to announce an opportunity for a Lead – Product Marketing to join our Orica Digital Solutions team in Brisbane, Australia.

In this role, you'll play a key part in shaping how we position, launch, and bring our innovative geotechnical monitoring and digital solutions to customers across global mining and infrastructure markets.

Working across our Geosolutions portfolio, including GroundProbe and 3vGeomatics, you'll translate complex technical capabilities into compelling customer value propositions, develop differentiated market positioning, and lead global go-to-market initiatives that drive product awareness, adoption, and commercial growth.

You'll collaborate closely with stakeholders across Product Management, Engineering, Sales, Marketing, and regional commercial teams to connect customer and market insights with business priorities. From understanding emerging market opportunities to equipping our commercial teams with the tools and messaging they need to succeed, you'll have the opportunity to influence how our solutions are brought to market.

This is an excellent opportunity for an experienced B2B product marketing professional who enjoys working with complex technical solutions and thrives in a collaborative, global environment. You'll have the opportunity to shape product marketing practices, contribute to portfolio growth, and lead a direct report while working alongside diverse teams across our global business.

The role will be based in Brisbane, Australia (hybrid), with a global scope.

What you will be doing:

Market Insights & Portfolio Positioning

- Build customer segments, personas and market insights to strengthen positioning.
- Monitor competitors, market trends and emerging technologies to inform differentiation.




- Develop and own clear product positioning, value propositions, messaging, and supporting proof points.
- Translate complex technical solutions into clear, compelling customer value.
- Ensure consistent and differentiated product messaging across markets, channels, and customer touchpoints.

Go-to-Market Strategy & Execution

- Lead the development and execution of global go-to-market strategies, product launches, and marketing initiatives that accelerate awareness and adoption.
- Define launch objectives, target audiences, key messages, deliverables, timelines, and success measures.
- Partner with Sales, Product and leadership on go-to-market programs.
- Oversee the development and delivery of integrated product marketing campaigns and initiatives across relevant markets.
- Monitor campaign and launch performance, evaluate outcomes, and apply insights to continuously improve marketing effectiveness.

Sales Enablement & Commercial Activation

- Equip commercial teams with effective sales enablement tools, including customer presentations, competitive battlecards, FAQs, and supporting materials.
- Lead the development of customer-facing content, collateral, and visual assets that clearly communicate product value and differentiation.
- Partner with digital marketing teams to translate go-to-market priorities into lead-generation initiatives.
- Support the consistent activation of product marketing strategies across regional markets and customer-facing teams.

Product Marketing Leadership & Collaboration

- Work collaboratively with cross-functional stakeholders to align product marketing priorities with business strategy, customer needs and commercial opportunities.
- Lead, coach, and develop a direct report, providing clear direction, support and oversight of deliverables.




- Contribute to the ongoing development of product marketing capabilities and practices across the business.

What you will bring:

- A tertiary qualification in Marketing, Business, or a related discipline, or equivalent relevant professional experience.
- A minimum of 8 years of relevant post-qualification experience, including substantial experience in B2B product marketing, product management, portfolio marketing, or a closely related commercial function.
- Demonstrated experience marketing complex technical products and solutions, ideally across mining, industrial technology, engineering, software or digital platforms.
- Proven experience developing and executing go-to-market strategies, product launches, and marketing programs that deliver measurable commercial outcomes.
- Demonstrated leadership capability, with the ability to guide, coach, and support others while managing competing priorities.
- Commercial judgement and a explicit view of how marketing supports growth.
- Proven ability to lead through influence and build alignment across teams.
- Proactive, resilient and adaptable, comfortable working through ambiguity and changing priorities.

What we offer

As part of a truly global company, you will have the ability to grow and learn in a diverse, collaborative culture. We foster relationships and learning through connected global and local teams, promote flexible and diverse career paths and support the development of your knowledge and skills.

You will be paid a market-competitive salary, learn from talented individuals across multiple disciplines and be able to thrive in a safe workplace within a collaborative culture. Ignite your career at a place where your distinct potential can find its home.

Our commitment:

Orica promotes and fosters a culture of inclusion and Equal Opportunity Employment everywhere we operate. We treat our people and applicants with fairness, dignity, and respect, getting the best of everyone’s contributions.

All qualified applicants will receive consideration for employment without regard to race, religion, sexual orientation, gender perception or identity, nationality, age, military or veteran, marital or disability status.

📌 Lead - Product Marketing (Brisbane)
🏢 Orica
📍 Brisbane

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