Vinyl Media is home to some of Australia’s most influential and iconic publishing brands. Through a portfolio that includes Rolling Stone AU/NZ, Variety Australia, Refinery29, Mediaweek, Concrete Playground, Time Out, The Music Network and TheBrag.com, Vinyl Media reaches millions of Australians each month across digital, social, video and live experiences.

Vinyl Media sits at the intersection of culture, entertainment, music, and lifestyle. The business combines trusted editorial brands, deep audience relationships, premium storytelling and world-class events to shape cultural conversation in Australia while delivering meaningful value to partners.

Role Purpose

The Senior Partnerships Manager is a senior in-market seller within Vinyl's Agency Sales team, owning a portfolio of media agencies and key direct clients. The role is responsible for growing revenue across the full Vinyl Media portfolio, turning agency relationships into briefs, and briefs into high-value, culturally led partnerships that deliver for clients.

The role carries an individual quarterly target delivered through new business development and key account management across an agency patch. It manages the full sales process from first conversation through brief, proposal, booking and post-campaign reporting, making sure every client walks away wanting to come back.

The Senior Partnerships Manager works closely with Creative Strategy, the in-house Studio, Events, Editorial and Campaign Operations, as well as the category specialist roles, to bring the best of the business into every response. This is a senior sales role at its core: a proven agency seller with the commercial craft and creative instinct to sell culture, not just inventory.

Key Responsibilities

Agency Patch + Client Growth

- Own and grow an agency patch, building strong relationships with senior media agency contacts and key brand partners.




- Run daily outreach to agency and market contacts to set up meetings, extract briefs and create proactive opportunities.
- Proactively pitch new business opportunities to agency client leads and leverage market relationships to unlock partnership outcomes.
- Represent Vinyl Media in market with a high level of integrity and portfolio knowledge, acting as a trusted resource for clients and their agencies.
- Build the profile of Vinyl Media and its mastheads across agency and client stakeholders.
- Drive incremental revenue by layering in multiple Vinyl mastheads where they add value for the client. Clients grow with us, not just with one masthead.

Sales Process + Commercial Discipline

- Manage the end-to-end sales process from brief to booking, through to delivery and post-campaign reporting.
- Sell integrated branded content, creative and digital media solutions to agencies and brand partners.
- Develop and present high-value, strategic proposals in response to client and agency briefs.
- Identify opportunities to optimise revenue by proposing commercial and media solutions that respond to client needs while meeting business objectives.
- Achieve individual and team targets each quarter by building and actioning robust sales and account plans.
- Maintain accurate CRM data, pipeline management and forecasting to support high-quality internal reporting.
- Contribute to the long-term sales strategy and vision of the wider Commercial team.

Cross-Functional Collaboration + Delivery





- Work alongside Creative Strategy and the in-house Studio to shape ideas that win briefs.
- Partner with category specialists on relevant briefs to sharpen responses and lift conversion.
- Work closely with producers, editors, events and content creators to ensure campaigns are executed against the client's business objectives.
- Manage the client relationship before, during and after delivery, making sure client satisfaction drives repeat business.
- Work with Campaign Operations on post-campaign reports that clearly show performance against client KPIs.

What You Bring

The Senior Partnerships Manager will bring 5+ years of media sales experience, with a proven track record of winning briefs and exceeding targets. You will be comfortable cold outreaching, confident in the room, and a strong negotiator who can lead a partnership from first conversation through to signature.

You will bring strong existing media agency relationships in the Australian market and experience developing and selling integrated media and branded content solutions. You will have strong commercial acumen, be a business-minded strategic thinker, and have a genuine passion for youth culture, entertainment and the brands that shape it.

You will be a great storyteller and communicator, able to build robust working relationships both externally and internally. You will be experienced with a CRM system, pipeline management and revenue forecasting, and bring the discipline to keep data clean and forecasts accurate.

You will be self-organised, proactive and receptive to feedback, always using your initiative to meet client needs and looking for new ways to grow your portfolio. A degree in Business, Advertising or Marketing, or equivalent experience, is preferred. This role is based in Sydney.

We’re an equal opportunity employer, and work hard to create a safe and inclusive environment for all.

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📌 Senior Partnerships Manager (Sydney)
🏢 Vinyl Media
📍 Sydney