The Marketing Campaigns Manager is a key role within the marketing team and is responsible for delivering the major marketing and promotional campaign for the Melbourne Fringe Festival. The role also oversees year-round campaign activities for Fringe Common Rooms, as well as discrete campaigns out of season including but not limited to, registration campaign and EOFY campaign as well as ongoing organisational marketing activity.
You will ensure effective marketing and audience development strategies are delivered, building the brand and reputation of the organisation. You will be the custodian of Melbourne Fringe's year-round storytelling and implement a multi-platform approach that keeps our audiences, artists and other stakeholders in the loop about all the things we do. You will also run innovative, creative and agile campaigns to drive visitation and ticket sales for one of Melbourne’s largest multi-arts festivals.
About Melbourne Fringe
Melbourne Fringe democratises the arts. Our vision is cultural democracy – empowering anyone to realise their right to creative expression. We support the development and presentation of artworks by, with and for Melbourne’s people, running the annual Melbourne Fringe Festival, the year-round venue Fringe Common Rooms at Trades Hall, and a range of arts sector leadership programs.
We believe that access to the arts and creative expression is vital to a creative, healthy, cohesive society.
Skills and Attributes you need to bring*
- Passion for the work of Melbourne Fringe and a commitment to cultural equity.
- Robust understanding of the digital marketing landscape, including advertising, social media platforms and content.
- Has experience managing content across websites, print, social media, advertising platforms.
- Exceptional communication and stakeholder management skills,
with the ability to communicate clearly, concisely and persuasively for specific audience groups.
- Strong knowledge of arts marketing, including the capacity to deliver effective marketing and communications campaigns.
- Strong administration, systems management and organisational skills and attention to detail.
- Is a great communicator and collaborator, with a passion for equity and representation.
- Resilience and ability to work effectively under pressure
* If you don’t yet have all of the experience, know that Melbourne Fringe is a workplace that values ongoing skills development, mentoring and training.
For a full position description and to apply, please visit https://www.melbournefringe.com.au/about-us/jobs-and-volunteers