About Us

Loop IQ is a purpose-built intelligence platform that helps care organisations move beyond fragmented spreadsheets and manual reporting, delivering the accuracy, auditability and confidence that regulated environments demand.

Alongside the platform, our strategic consulting team guides organisations through implementation and optimisation so the technology delivers from day one.

Why Work at Loop IQ?

- Meaningful work: We are solving a real problem in a sector that affects millions of Australians, and our work contributes directly to better outcomes in aged care.
- Investment in our people: Dedicated learning budgets, performance bonuses and wellbeing support.
- A small, high-trust team: We value different perspectives, move quickly and communicate openly.
- Rare access: We work at the intersection of health data, government and enterprise, with relationships that are uncommon for a company at our stage.

About the Role The Marketing Coordinator is responsible for delivering Loop IQ’s marketing program day to day, including content, the website, LinkedIn, email and events. The role operates independently within an agreed monthly plan and budget.

Reporting to the Chief Operating Officer, the role supports the Sales and Partnerships teams and works with the Head of Product on website and product content.Our customers are aged care providers. Purchasing decisions involve executives, clinical governance and quality leads, finance and boards, all operating under close regulatory oversight. Marketing to this audience must be accurate, evidence-based and properly approved.

This is a hybrid role based in Melbourne, with a minimum of three days per week in our South Melbourne office.

What You'll Own

- Marketing plan: Deliver the approved monthly marketing plan, managing timelines and approvals.
- Website: Maintain accurate product pages,



FAQs and articles in collaboration with the Head of Product.
- Content: Produce articles, case studies, award submissions and trade publication pieces on sector topics, including the QI Program, care minutes, 24/7 registered nurse requirements and the Aged Care Quality Standards.
- Digital channels: Manage the company LinkedIn page, newsletters and campaign emails.
- Sales and Partnerships: Develop sales collateral, co-marketing material, webinars and event support.
- Brand, compliance and budget: Verify product, regulatory, security and customer claims before publication, and manage spend against budget.

What success looks like

- The monthly marketing plan is delivered on schedule.
- Website content is accurate and aligned with the current product.
- Sales and Partnerships are equipped with relevant, approved material.
- All external communications are accurate and compliant.

Experience & Background

- Ability to manage a B2B marketing program independently, with sound judgement on when to escalate.
- Understanding of regulated environments, including accurate claims, approval processes and data privacy.
- Understanding of complex B2B purchasing involving multiple stakeholders and long sales cycles.
- Robust written communication, with the ability to explain regulatory and technical subjects clearly.
- Working knowledge of LinkedIn, email marketing platforms, website CMS, Google Analytics and Search Console, CRM systems and Canva.
- Responsible use of AI tools in a professional context.

Ways of Working

- Works autonomously and is accountable for results.
- Exercises integrity, discretion and attention to detail.
- Collaborates effectively across Sales, Partnerships, Product and leadership.

Bonus Skills

- Familiarity with aged care, health or another regulated sector.
- B2B SaaS marketing to executive audiences.
- HubSpot or similar marketing automation platforms.

📌 Marketing Specialist (Melbourne)
🏢 Loop IQ
📍 Melbourne