The role

We’re looking for a freelance paid media specialist to set up, run and optimise paid social campaigns across our client accounts. It starts as a one or two month project, with the potential to extend as needed.

You’ll start with Meta (Facebook and Instagram). As the work grows, it will expand into Google Ads and TikTok.

We need you to be strong on the technical side. We’re a small team, so we’d also like you to work with the creative team on which formats, hooks and angles to test, and where current content falls short.

You don’t necessarily need to produce the creative yourself. We’ll work on it together and make it happen.

About us

Laura & Ko. is a small social media consultancy that works with value-driven and creative small businesses. Our clients are small, service-based businesses who want to grow, while staying true to who they are. We are a lot of fun (if I don't say so myself), and prioritise supporting our community. So if you're a freelancer looking for connections as well as work, we may be the right fit for you!

What you’ll be doing

- Building, managing and optimising Meta ad campaigns, from structure and audiences through to budgets and placements
- Setting up and maintaining tracking, including Meta Pixel, Conversions API, events and GA4
- Building custom, lookalike and retargeting audiences




- Running structured tests on audiences, creative and campaign setups, and moving spend towards what’s working
- Giving explicit creative direction: what to make, what to test and why
- Tracking the metrics that matter rather than vanity numbers
- Sending a short weekly update on what happened, what you learned and what you’d do next
- Over time, helping us expand into Google and TikTok ads

What you’ll bring

- Proven, hands-on experience in Meta Ads Manager, ideally across several small servie-based business accounts
- Solid technical knowledge of tracking, pixels, CAPI and attribution
- Confidence with data and spreadsheets, and the ability to explain results in plain English
- A good sense of what makes creative perform, and the ability to brief it clearly
- Organisation and self-direction.

Nice to have

- Experience with Google Ads and/or TikTok Ads Manager
- Experience running ads on smaller budgets, where every dollar has to work hard
- Experience with values-led, community or creative brands

How to apply

Please send us

- A cover letter with a short intro and your hourly or project rate, as well as one or two examples of Meta campaigns you’ve run, with results and what you changed to get them.
- Your CV.

📌 Paid Social Specialist - Freelance (Australia)
🏢 Laura u0026 Ko.
📍 Australia