Careers Sales Area Manager

Sales Area Manager

At Birds, we've been baking, serving, and delighting customers for over 100 years. We're proud of our heritage, our people, and the communities we serve. As we continue to grow, we're looking for an inspiring Sales Area Manager to lead a portfolio of our bakery shops and help our teams deliver exceptional customer experiences every day.

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Location

Head Office, Ascot Drive, Derby, DE24 8GN, UK

Employment Type

Full-time

Hours

40 p/w

Salary

£35,700 p/y

Purpose

This isn't just about managing stores. It's about supporting people, developing talent, driving performance, and ensuring every customer leaves with a smile (and maybe a freshly baked treat too!).

You'll be responsible for leading and coaching our Shop Managers, helping them build high-performing teams while ensuring our stores achieve great results in sales, service, product quality, and operational standards. You'll be a visible leader in your region, championing our values of: We Care, Customer Focused, and Continuous Development.

Responsibilities

- Leading, supporting and developing a portfolio of Birds shops across your region.
- Coaching Shop Managers to achieve sales, profit and performance targets.
- Creating motivated, engaged teams through regular coaching, feedback and development.
- Supporting recruitment,



onboarding and training of Shop Managers and Assistant Managers.
- Ensuring excellent standards of customer service, product quality and brand presentation.
- Driving commercial performance through effective stock management, labour planning and operational excellence.
- Acting as a key communication link between Head Office and shop teams.
- Ensuring all stores maintain the highest standards of food safety, hygiene and compliance.
- Identifying opportunities to improve performance, customer satisfaction and colleague engagement.

Experience You'll be an experienced multi-site retail, hospitality or food service leader who loves developing people and helping teams succeed.

You'll Ideally Have

- Experience managing multiple locations or a large retail/hospitality operation.
- A proven track record of driving sales and improving performance.
- Robust coaching, leadership and people development skills.
- The confidence to have challenging conversations and support colleagues through change.
- Excellent organisational and communication skills.
- A hands-on approach and willingness to lead by example.
- A passion for delivering fantastic customer experiences.

Most importantly, you'll share our values and genuinely care about supporting your teams to be the very best they can be.

📌 Sales Area Manager (The Head)
🏢 Birds
📍 The Head