About the role:

We’re looking for a Senior Account Manager to join the Herd team, helping lead integrated communications programs for some of Australia’s most recognisable consumer brands.

This is a hands-on role for someone who thrives at the intersection of earned media, influencer strategy, brand storytelling and cultural relevance. You’ll be a trusted day-to-day partner to clients, helping shape strategies that drive awareness, talkability and brand affinity, and bringing them to life through media, creators and social-first thinking.

Client leadership & counsel

- Act as the day-to-day client lead across key consumer accounts, building strong relationships and taking ownership of outcomes and quality of work.
- Provide confident, proactive counsel to marketing and communications stakeholders, with support from senior agency leads where required.
- Help guide clients through moments that matter, brand launches, seasonal campaigns, issues and reactive moments.
- Translate brand objectives into clear, compelling communication ideas that resonate with consumer audiences.

Strategy & delivery

- Contribute to the development of earned-led consumer communications strategies designed to cut through culture.
- Manage the development and delivery of media, influencer and integrated campaigns, from idea through to execution.
- Drive the day-to-day delivery of media relations programs across lifestyle, entertainment, consumer, news and trade media.
- Develop messaging, narratives and positioning that bring brands to life in an authentic, consumer-relevant way.
- Ensure campaigns are delivered on time, on budget and to Herd MSL’s quality standards. Influencer & social
- Manage influencer strategy and execution across accounts, including talent selection, briefing, content alignment, amplification and measurement.
- Ensure influencer activity is strategically integrated with earned media and broader campaigns.
- Bring experience shaping or delivering social-first ideas, platform-native content or creator-led storytelling.

Team & agency contribution

- Manage and support account teams, building confidence, capability and accountability across day-to-day delivery.
- Play a hands-on role in mentoring junior team members and supporting their development.
- Contribute to new business, credentials and agency thought leadership where appropriate.The role also offers:
- Industry learning and development opportunities and a devoted Career Manager.
- Unrivalled career growth and progression as part of a strengths-based environment.
- Freedom to own your work, your relationships and add creative flair into your every day.

What we're looking for in you:

First and foremost,



we want you to live our values: Show Up Fearless, Stay Curious, Be Kind and Go Home Proud. Team culture is everything to us.

We want someone that is bright and not afraid to take on a new challenge. We want someone that thinks freely and is passionate about the industry we work in, the brands we work with, and the opportunity to grow and learn with an encouraging team.

In terms of skills and experience:

- Proven experience delivering at Senior Account Manager level in PR or communications, or readiness to step into the role.
- Strong background in consumer communications, earned media and brand-led campaigns.
- Influencer experience is essential including talent management, briefing, content alignment and performance evaluation.
- Confident stakeholder management and client counsel.
- Strong knowledge of the Australian media landscape, particularly lifestyle, entertainment, consumer and national outlets.
- AI-acumen, confident using AI tools to enhance strategy, insight generation, content development, media planning or workflow efficiency, with a clear understanding of quality control, ethics and best practice.
- Sound commercial and financial management of projects and accounts, with support from senior leads.
- You possess a calm, solutions-focused stewardship style under pressure.
- You are curious, proactive and comfortable with ambiguity.
- You are a collaborative innovator who brings others along.

Publicis Groupe benefits:

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communicationsvbusinesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach - “working your way with us.”• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.




- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave perks including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement.

We focus on hiring people who share our values of inclusion, collaboration, adaptability,

fearlessness, and integrity rather than ticking boxes, so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you - we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

📌 Senior Account Manager (Sydney)
🏢 Herd MSL
📍 Sydney