Connect APAC are proud to be partnering with an extremely impressive and market leading liquor business looking for a Senior Brand Manager to take full end-to-end ownership of a global flagship portfolio. You'll set the strategy, deliver it in market and own the results.
This is a chance to take full ownership of a globally recognised leading portfolio. It's for a senior marketer who is as comfortable with sales performance and return on spend, as with brand building and storytelling.
The Role:
- Lead the annual brand planning and business review cycle with senior stakeholders. You'll build the plan, present it and get it approved
- Lead the global strategy for Australia, deciding what to adopt, adapt or decline
- Protect brand positioning and standards at every consumer and trade touchpoint
- Lead flagship brand experiences, and the launch NPD
- Own a multi-million dollar A&P; budget, with clear evidence of return on every major investment
- Work with Sales, Finance and Channel Marketing on pricing, range, forecasting and customer programmes
- Lead a full agency roster across creative, PR, events,
digital and retail media
What you'll bring:
- 7 to 10 years in brand marketing, with at least 3 at Brand Manager level or above and full A&P; ownership
- Experience building leading brands, ideally in liquor. Backgrounds across other industries will be considered
- A solid commercial grounding, ideally in FMCG, with exposure to Australian route to market
- A track record of annual planning and business reviews with senior global stakeholders, including adapting global strategy for the local market
- Experience leading integrated campaigns across ATL, digital, PR, experiential and CRM
Why this role
- You'll be trusted to run a portfolio that consists of some of the most recognised brands globally, reporting into senior leadership
- You'll have a real seat at the table
- It's a senior role where brand craft and commercial results carry equal weight
- Opportunities to progress into more senior roles - this business is expanding