Role purpose: Tell the Tuchuzy story every day — growing our community on Instagram and TikTok, creating content that sells, and getting Tuchuzy and our labels into the right press, stylist and influencer hands.

Key responsibilities Social media

- Plan and run a monthly content calendar for Instagram and TikTok, plus Facebook and Pinterest as needed
- Post consistently: feed, Reels, Stories and TikToks, with on-brand captions, hashtags and product tags
- Engage the community daily: reply to comments and DMs, reshare customer content, flag sales enquiries to the store team
- Track performance (reach, engagement, follower growth, link clicks, social-driven sales) and report monthly with explicit next steps

Content creation

- Shoot and edit photo and short-form video: new arrivals, styling edits, try-ons, behind the scenes, in-store moments
- Plan and art-direct campaign and lookbook shoots with the owner (talent, styling, locations, shot lists)
- Supply fresh creative to the ads, email (Klaviyo) and website teams for launches and sales (e.g. Black Friday, Christmas, House of Swim)
- Keep a tidy, labelled content library

PR and partnerships

- Build and maintain a media list of fashion editors, stylists and lifestyle press; pitch stories, new labels and launches




- Manage influencer and creator gifting and collaborations: shortlist, outreach, briefs, tracking and results
- Coordinate press samples and stylist pulls
- Help plan, promote and capture in-store events and brand launches
- Monitor brand mentions and press coverage

Skills and experience
- 2–3+ years in social media, content or PR, ideally in fashion, beauty or lifestyle
- A strong portfolio of social content you've created and results you've driven
- Confident shooting and editing on iPhone/camera; skilled in CapCut, Lightroom, Canva or Adobe
- Up to date with Instagram and TikTok trends and formats
- Existing contacts with Sydney fashion media, stylists or creators highly regarded
- Excellent copywriting with a polished, elevated tone
- Self-directed and organised; can own a calendar with minimal supervision
- Shopify, Meta Business Suite and Klaviyo familiarity a plus
- Be confident talking in front of the camera

What success looks like
- Steady follower and engagement growth month on month
- An agreed posting cadence hit every week
- Measurable traffic and sales from social to tuchuzy.com and the store
- Regular press features, stylist pulls and influencer posts each quarter

📌 Social Media, Content & PR Manager (Bondi Beach)
🏢 Tuchuzy
📍 Bondi Beach