Welcome to the world of Social Welle-ness.

Where consuming social content all day is actually beneficial for your health, and others…

At WelleCo, we believe wellness empowers people to live the life they've only dreamed of – by feeling strong, vibrant, capable and confident. With your help, we can spread this message far and wide, making the world a healthier place; one post, one follower at a time.

A pioneer of plant-based nutritional greens and powders, WelleCo is a globally recognised wellness brand founded in 2014 by Australia's own Elle Macpherson, on the premise that the body will heal itself given the right nutrients and environment. Offering a curated collection of natural wellness solutions designed to empower women to own their wellness journey, the brand was truly ahead of its time as an early entrant to the now thriving ingestible beauty market. With a loyal home grown & international community spanning ecommerce, subscription, pharmacy, health retail, and marketplace channels, WelleCo is ready to remind the world who it is!

As WelleCo enters its next phase of global growth, we are on the hunt for a passionate, creative and results-driven Social Media Manager to help elevate our brand presence and welle-ness message to our social community worldwide.

Reporting to the Head of Brand & Social and working closely with the creative, digital, and eCommerce team to ensure social content reflects key messaging you will enjoy the following responsibilities in this hands-on role:

- Manage WelleCo’s organic social channels and global content calendar day to day.
- Plan and manage the global social content calendar, aligned to the brand calendar, campaigns, launches and promotions.
- Create and publish engaging, platform-native content that educates, inspires and builds trust.
- Create targeted content for specific audiences, products and markets,



and help scale winning content globally
- Create, write and edit social content, including short-form video, stories, carousels and static posts, using in-app editing and design tools.
- Brief and work with the in-house and offshore designers and video editors to produce content on time and on brand.
- Caption write in WelleCo’s tone of voice, ensuring product information and claims are accurate
- Schedule and publish content across all channels, maintaining quality and posting cadence.
- Run an always-on, test-and-learn content approach that feeds wider content engine & paid media
- Grow WelleCo’s audience, engagement and share of voice with its core customer.
- Work with the Influencer Manager to repurpose creator, expert and customer content across social channels.
- Source and feature user-generated content and customer stories that provide proof and build trust.
- Manage the social community, protecting brand sentiment and turning followers into advocates.
- Work with the customer experience team on product and order queries, escalating issues quickly.
- Turn social performance and listening insights into better content and smarter planning.
- Use performance data and audience insights to refine content themes, formats & posting cadence.

With a background in strategically creating inspiring and engaging social media content that resonates with audiences, you will relish in being the voice of the brand and in delivering our welle-ness message to the far corners of the world.





We invite social media addicts with at least 4 years’ experience on the key platforms, of whom have ideally curated a glowing calendar of social media content for a health, wellness or beauty brand, be it agency or brand-side, whilst also managing the social community. With strong organisation skills and time management, you will have the ability to produce meticulous plans to ensure social media content is always in alignment with the greater marketing calendar and ensure the provision of a seamless schedule of content well in advance of execution. Exposure communicating to the female audience would be desirable, as will be your ability to connect with your audience through the creation of inspiring content to our core demographic.

Your ability to work well cross-functionally in a growing marketing team of brand, digital, and creative specialists is a must, as good collaboration & communication is always the key to success. With a passion for health & wellness, you will relish the opportunity to be our voice and present on our channels on occasion. So, if you have your finger on the pulse of what’s trending in the world of health, wellness, and beauty, and are ready to take our brand and yours to the next level, then we would love to hear from you.

Based at WelleCo HQ in Melbourne’s coolest pocket Cremorne, you will join a team of passionate, hands-on, dedicated employees who work collaboratively in an open space across a versatile work week. You will be rewarded with a highly competitive & attractive salary package, in addition to some glowing benefits, not to mention the rare opportunity to contribute your expertise and passion to a global wellness brand on its next phase of growth.

Don’t scroll past this one! Apply now with your CV & some glowing examples of your work!

📌 Social Media Manager (Melbourne)
🏢 WelleCo
📍 Melbourne