Social Media Manager & Brand Coordinator

Online Education | Social Media, Digital Marketing & Brand Management

Location: Australia, ideally Sydney

Work arrangement: Remote / Hybrid

Employment type: To be discussed

About UsOnline Education (OE) is home to seven established online education brands, with an exciting eighth on the way!

Our courses span a diverse range of creative and lifestyle industries, including interior design, photography, nutrition, makeup, art, fashion and event management.

We're a close-knit, creative team that loves fresh ideas, collaboration and finding smarter ways to work.

We're looking for an experienced, proactive and highly organised Social Media Manager & Brand Coordinator to join our growing team.

This is a varied, hands-on role combining social media management, digital marketing, content creation, brand development and course coordination.

We're after someone with a diverse skill set who can confidently work across different industries, audiences and projects, take ownership and bring ideas to life.

About the RoleYou'll help manage and grow a selection of brands within our education portfolio, keeping their content fresh, engaging and relevant.

From creating social media content and running paid campaigns to building industry relationships and supporting course development, no two days will look quite the same.

We're looking for someone who's creative, switched on and comfortable taking initiative without needing constant direction.

Key ResponsibilitiesSocial Media & Content Creation

- Manage social media accounts across Instagram, Facebook, TikTok, Pinterest, LinkedIn and YouTube.
- Plan and manage monthly content calendars across multiple brands.
- Create engaging graphics, carousels, Reels, Stories and short-form videos.
- Write compelling captions, marketing copy and promotional content.
- Schedule content, monitor engagement and track performance.
- Identify growth opportunities and stay across emerging trends.
- Maintain consistent branding and messaging across all channels.

Paid Social & Digital MarketingHands-on experience with paid social advertising is essential.

- Set up, manage and monitor campaigns through Meta Ads Manager.
- Manage audiences, budgets, placements and campaign objectives.
- Develop and test advertising creative, messaging and copy.
- Monitor performance metrics, including CTR, CPC and conversions.
- Support advertising across other social platforms.
- Collaborate with our marketing team on promotions, lead generation and enrolment campaigns.

Brand Management & Growth
- Support the day-to-day marketing and development of multiple education brands.
- Develop ideas to increase brand awareness, engagement and enrolments.
- Research competitors, industry trends and emerging opportunities.




- Coordinate marketing campaigns, promotions and brand initiatives.
- Identify potential partnerships, collaborations and influencer opportunities.
- Maintain each brand's unique identity and tone of voice.

Course Coordination & DevelopmentAlongside marketing, you'll support the ongoing development and maintenance of our online courses.
- Review, update and refresh course content and learning resources.
- Coordinate with tutors, course authors and internal teams.
- Assist with uploading, reviewing and testing course materials.
- Help organise workshops and additional student resources.
- Review student feedback and identify opportunities for improvement.
- Ensure course content remains relevant and aligned with industry developments.

You won't need to be an expert in every industry, but you should be curious, adaptable and comfortable researching new topics. Student, Graduate & Industry Engagement
- Build relationships with students, graduates, tutors and industry professionals.
- Source graduate success stories, interviews, testimonials and user-generated content.
- Showcase student work and achievements across marketing channels.
- Connect with relevant creators, influencers and industry brands.
- Explore collaborations and partnerships that strengthen our communities.

Organisation & Collaboration
- Manage multiple brands, projects and deadlines simultaneously.
- Keep tasks and project updates organised through Monday.com.
- Communicate clearly and promptly with the wider team.
- Monitor and report on marketing performance.
- Explore AI, automation and digital tools to improve workflows.
- Work closely with our Global Brand Manager and creative team on campaigns, strategy and current projects.

What We're Looking ForEssential Skills & Experience
- Proven experience managing social media accounts for businesses or brands.
- Hands-on experience with Meta Ads Manager and paid advertising campaigns.
- Strong graphic design, content creation and short-form video editing skills.
- Experience managing multiple brands, clients or projects.
- Solid understanding of digital marketing, analytics and audience engagement.
- Excellent copywriting and communication skills.
- Confidence using Canva, Adobe Creative Suite or similar tools.
- Strong organisation, time management and attention to detail.
- Ability to work independently,



prioritise tasks and take initiative.
- A proactive, responsive and adaptable approach.

Highly DesirableWe'd love someone who brings experience beyond social media, particularly across SEO, digital marketing, content writing and influencer collaborations. Experience in any of the following would be a big plus:
- SEO & blogs: Keyword research, content writing, on-page optimisation and organic growth.
- Digital marketing: Email campaigns, lead generation and marketing strategy.
- Influencer marketing: Creator outreach, collaborations and relationship management.
- Additional advertising platforms: TikTok Ads, Pinterest Ads and other paid social channels.
- Websites & technology: Basic HTML, coding, website editing, AI tools and automation.
- Online education: Experience with e-learning platforms, course content or student engagement.

A diverse background and genuine interest in creative, lifestyle and education industries would be highly valued. The Type of Person We'd LoveWe're looking for someone who's switched on, creative, reliable and genuinely enjoys taking ownership.

Someone who

- Doesn't wait to be told what needs doing.
- Is responsive, organised and communicates clearly.
- Can confidently juggle different brands and priorities.
- Brings fresh ideas and follows through on them.
- Enjoys both the creative and organisational sides of marketing.
- Is comfortable learning new systems and embracing technology.
- Takes pride in their work and pays attention to detail.
- Is adaptable, forward-thinking and happy to roll up their sleeves.

Working With UsYou'll be joining a supportive, collaborative team with plenty of room to contribute your own ideas and help shape the direction of our brands. With seven established courses and an exciting new launch ahead, there's plenty happening across Online Education and opportunities to get involved in new campaigns, creative projects and brand development.

We value initiative, smart systems, open communication and people who genuinely enjoy making things happen.

How to ApplyIf this sounds like you, we'd love to hear from you!

Please email [email protected] with:

- Your CV and a short introduction.
- Examples of social media accounts you've managed.
- A portfolio showcasing content, graphics or videos you've created.
- Details of your experience with Meta Ads Manager and paid campaigns.
- Any additional SEO, digital marketing, blog writing or influencer experience.
- Your location, availability and salary or hourly rate expectations.

Email subject: Social Media Manager & Brand Coordinator Application We're particularly interested in seeing your actual work, the brands you've helped grow and the creative ideas you could bring to our team.

📌 Social Media Manager & Brand Coordinator (Australia)
🏢 The Interior Design Institute
📍 Australia