We have partnered with an established direct-to-consumer retailer, part of an international group, that runs a portfolio of ecommerce sites across Australia and New Zealand. Online is central to how they sell. The team runs a full campaign calendar across both markets, backed by a mature stack for personalisation, testing and analytics.

The role

This role sits where design, data and quality meet. You will design changes in Figma, check they go live exactly as approved, then use the analytics to find out what needs fixing next.

Across several live sites and a busy campaign calendar, you are the person who makes sure what customers see is accurate, on brand and working. This is a nine-month parental leave cover reporting to the Head of Technology.

What you will do

- Design wireframes and mock-ups in Figma within an established design system, covering page updates, banners, tiles and navigation changes
- Map before-and-after customer journeys for web personalisation, showing what each audience sees and where
- Coordinate A/B tests from an agreed test plan, design the variants and follow each test through to reporting
- Review pages and content builds before and after they go live, checking pricing, promotions, links, imagery, functionality and brand standards
- Check that global builds match approved designs, and help localise new designs for the Australian market
- Use session replay, SEO and web analytics tools to find usability issues, errors and drop-off points, then log and chase them through to resolution
- Keep the ecommerce campaign calendar on track with marketing, design, copy and development, so pages are ready ahead of each campaign
- Turn analytics reporting into clear insights for campaign managers and the wider business

What you will bring

- A methodical eye for quality: you notice the wrong price, the broken link or the off-brand font before a customer does
- Working proficiency in Figma, with a portfolio or examples of wireframes and mock-ups




- Confidence with web analytics and the ability to turn data into a clear recommendation
- Working knowledge of SEO, including keywords, metadata and on-page best practice
- Experience tracking work in Jira or a similar tool, and coordinating several teams against a shared calendar
- At least three years in ecommerce, UX/UI, digital content or website roles. Robust candidates may come from in-house ecommerce teams at retail or consumer brands, or from agency roles in UX, CRO or site production. Exposure to personalisation, A/B testing, session replay or enterprise analytics platforms is an advantage, as is working knowledge of WCAG

Who this role is for This role is for you if:

- You get as much satisfaction from a flawless launch as from a fresh design
- You are happy working within an existing design system rather than reinventing it
- You like owning a problem from the moment you spot it in the data to the moment it is fixed
- You can keep several teams moving to the same deadline without managing any of them

This role is not for you if:
- You want a pure design role with most of your week spent creating new work
- You find detailed checking of pricing, links and promotions tedious
- You are looking for a permanent position; this is a fixed term of around nine months
- You prefer to hand issues over rather than see them through

Why you will love working here

- Hands-on exposure to the full ecommerce optimisation toolkit in one role: personalisation, A/B testing, SEO, session replay and enterprise analytics
- Work across multiple live sites in two markets, where your changes reach customers within the campaign cycle
- A broader remit than the title suggests: you will own design, testing and quality across the sites and report directly to the Head of Technology
- Portfolio-ready work, from personalised customer journeys to tests you take from design through to result

Ready to apply? If this sounds like the right next step, send us your CV and a link to your portfolio or examples of your Figma work. We will be in touch promptly to walk you through the role in more detail.

📌 User Experience Design Specialist - eCommerce (Sydney)
🏢 Fulcrum
📍 Sydney