Synopsis:

Marketing Operations Lead – Fixed Term (16 months), Full Time (5 days per week)

We are seeking an experienced and results-driven Marketing Operations Lead to join our Partnerships & Development team. This role offers an exciting prospect to strengthen AFTRS’ marketing capabilities, drive data-informed decision-making and enhance the prospective student journey. In this role, you will:

- Coordinate and optimise AFTRS’ marketing technology stack, including Salesforce CRM and marketing automation, to support campaigns across Award Courses, Short Courses and industry partnerships.
- Turn campaign, website and lead data into actionable insights that improve paid media performance, lead quality and conversion.
- Work collaboratively across Marketing, Recruitment & Admissions, ICT, Finance and external agencies to streamline processes and support prospective students through the recruitment funnel.

Salary: AFTRS Level 6 ($88,343 pa) + 15.4% super, and excellent benefits.

Close Date: The closing date for applications is Sunday 6 December 2026 11:59pm. Late applications cannot be accepted.

Apply: via the AFTRS Jobs Portal

About AFTRS

AFTRS is the national screen and audio school – the only Australian education institution to consistently make The Hollywood Reporter‘s prestigious annual list of the top film schools in the world. Working hand-in-hand with the screen and broadcast industries, AFTRS is a global centre of excellence that delivers the highest level of screen and audio education, training and research across Australia.

About the Role

Reporting to the Course Marketing Manager, the Marketing Operations Lead will grow and nurture interest in the School’s offerings, including Award Courses, Short Courses and industry partnerships, by coordinating the marketing technology stack, managing data quality, executing campaigns and driving process efficiencies.

The role provides actionable insights for campaign optimisation and collaborates across teams, including Teaching & Learning, Short Courses, ICT, Recruitment & Admissions and Finance, to ensure seamless communication, effective lead management and continuous improvement across marketing operations.

Key Accountabilities

- Marketing Technology: Oversee and optimise the marketing technology stack, including Salesforce CRM, marketing automation, analytics and related platforms, ensuring systems effectively support marketing activities and business objectives.
- Data Quality and Segmentation: Maintain data quality, accuracy and integrity across marketing systems, including data hygiene, audience segmentation, list management and compliance with relevant data privacy requirements.
- Campaign Operations: Coordinate the operational setup, execution, tracking and reporting of integrated marketing campaigns across digital channels, ensuring timely delivery and alignment with campaign objectives.
- Systems Integration:



Collaborate with cross-functional teams and technology to support accurate data flows between systems and troubleshoot issues as they arise.
- Paid Media Coordination and Optimisation: Work closely with the marketing team and external social media agency to monitor campaign performance and provide actionable insights and instruction to continuously improve outcomes across audience engagement, conversion and campaign effectiveness.
- Process Improvement: Identify and implement opportunities to improve marketing operations, streamline workflows, enhance efficiency and document standard operating procedures and best practices.
- Reporting and Dashboards: Develop and maintain marketing performance dashboards and reports, analyse key metrics across digital channels and provide actionable insights to inform campaign optimisation and decision-making.
- Lead Generation and Management: Work closely with the Recruitment and Admissions team to optimise lead capture, segmentation, nurturing, and handoff processes, ensuring effective tracking and progression of prospective students through the recruitment funnel.
- Support and Documentation: Coordinate the implementation of marketing system and process improvements, including user testing, documentation, training and ongoing support to drive adoption and effective use of marketing technologies.
- Cross-Team Collaboration: Foster strong working relationships with marketing, recruitment, CRM and technology, finance and other teams, acting as a bridge between departments to support seamless communication and alignment with business goals.
- Budget Coordination: Support the effective allocation of the annual marketing budget across AFTRS’ offerings, ensuring appropriate spend to advertise and promote the brand and courses through social media and other media channels, while researching and identifying relevant industry and partnership opportunities for investment.
- Other Duties: There may be a requirement to undertake tasks outside the scope of the responsibilities listed to support the organisation. AFTRS will engage in a conversation should these tasks arise.

About you - You Have:

- Qualifications: Tertiary qualification in Marketing, Business, Information Systems or a related field, or equivalent relevant experience. Three to four years of experience in marketing operations or a similar role, with demonstrated experience in campaign delivery, stakeholder coordination and continuous improvement.

- Digital Advertising Platforms:



Experience using paid media platforms such as Google Ads and Meta Ads Manager, including campaign tracking, audience targeting and performance optimisation.

- Marketing Technology and CRM: 2-3 years hands-on experience using Salesforce CRM (such as Marketing Cloud Next) to support campaign execution, reporting and marketing automation. Familiarity with marketing automation platforms such as Marketo, Klaviyo, HubSpot or Pardot, and the ability to collaborate with technical teams to support system improvements and resolve operational issues.

- Website Analytics: Proficiency with website analytics tools such as Google Analytics or Adobe Analytics with the ability to track website performance, analyse user behaviour and identify opportunities for improvement.

- Project Management and Process Optimisation: Demonstrated ability to manage multiple projects and priorities, streamline workflows and implement process improvements that enhance marketing efficiency and effectiveness.

- Communication and Stakeholder Engagement: Strong communication, collaboration and stakeholder management skills, with the ability to work effectively across marketing, sales and technology teams, influence outcomes and communicate technical information to non-technical audiences.

- Lead Management: Sound understanding of lead management processes and best practices, including lead capture, nurturing, segmentation and lifecycle management, with a focus on improving lead quality and conversion.

- Safe Work Environments: Experience in fostering culturally and psychologically safe work environments.

Please note that the successful applicant will be required to:

- Hold the unrestricted Right to Work in Australia for the contract period at the time of applying.
- Undertake a NSW Working with Children Check.

Diversity, Flexibility and Accessibility

As a creative organisation, we understand the importance of offering flexible working to support your own creativity, wellbeing, and balance. We will genuinely consider applications for job share and part time working. We also support working from home and flexible working hours.

AFTRS is committed to building a richly diverse staff and faculty. AFTRS actively supports and appreciates workplace diversity, First Nations values, and we strongly encourage and welcome applicants from Aboriginal and Torres Strait Islander people, people from a wide range of backgrounds, and people with a disability.

We are committed to providing reasonable adjustments through our recruitment and selection process. Requests for reasonable adjustments will be treated confidentially and will not disadvantage your application. If you require any support or reasonable adjustments during the recruitment process, please email [email protected] or call 02 9805 6610. Further information can be found in the AFTRS Candidate Accessibility Pack.

📌 Marketing Operations Lead (Sydney)
🏢 AFTRS
📍 Sydney