Senior Business Analyst - Media/Retail (Daily rate contract)

The opportunity

We’re partnering with one of Australia’s largest retail media businesses to secure a Business Analyst on a 6 month initial contract. The business is scaling its data platform and expanding its CDP and audience segmentation capability.

Reporting to the Senior Product Manager, Data & Audience, you’ll bring clarity to complex business and data challenges and translate them into clear, build-ready requirements for engineering.

What you’ll be doing

- Facilitating discovery workshops with Data Science, Analytics, Ad Product, Engineering and Loyalty stakeholders
- Documenting current and future state data flows, covering customer data ingestion, identity resolution, audience creation and ad activation
- Producing functional specifications, data requirements and Jira user stories with well-defined acceptance criteria
- Defining business rules for audience segmentation,



identity matching and privacy-compliant data sharing through cleanrooms
- Partnering with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving platforms
- Maintaining clear documentation in Confluence, including data dictionaries, traceability matrices and RAID logs

What you’ll bring

- 4 to 6+ years of Business Analyst experience across data, MarTech, AdTech, retail media or eCommerce
- Experience with CDPs, identity resolution, first-party data, audience segmentation or cleanrooms
- Proven workshop facilitation skills and the ability to break down ambiguous problems
- Robust documentation capability (BPMN, UML or ERDs) and high quality user story writing
- Hands-on SQL and confidence working with data schemas and APIs
- Experience using GenAI tools to work more efficiently
- Snowflake or BigQuery experience highly regarded

📌 Senior Business Analyst (Sydney)
🏢 Talent Insights Group
📍 Sydney