Industry Partnerships Manager - Sponsorships & Training
·Open to Melbourne or Sydney
·Hybrid ways of working
We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property.
No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success.
At the heart of everything we do, is a thriving culture centred around high performance and care.
We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.
As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Role Purpose
Lead REA'sIndustry Partnerships, Sponsorships and Trainingfunction to:
Unify our strategy around sponsorships and partnershipsat an enterprise level, bringing the remit under one umbrella, ensuring synergy and alignment with Campaign Agent opportunities as well
Build and deepen strategicindustry, corporate/franchise and OG partnerships and sponsorshipsthat drive revenue, product adoption and advocacy at an enterprise level.
Design and execute ascalable customer training strategythat develops, informs and inspires customers, reinforcing REA's value story and lifting product uptake across segments through a one-to-many approach.
Act as thebridge between the industry, our customers and internal teams, ensuring our sponsorships, partnerships and training moments deliver clear, measurable outcomes for customers and for REA.
Key Responsibilities:
Define and own theIndustry Partnerships & Training strategyaligned to Residential / RCA / New Homes / Realtair / Campaign Agent and broader Customer Group priorities.
Driving a better and more unified customer experience when it comes to communicating our strategy, building on our existing partnerships and sponsorships and unifying our approach to sponsorships at an enterprise level to create maximum ROI for REA and our customers.
Translate strategy into a clearthree-year roadmap, annual OKRs and quarterly plans for the team and work in partnership with key stakeholders in other partnership roles, Customer Excellence and leadership to scale execution and deliver on objectives.
Represent Industry Partnerships & Training inCustomer Leadership / Hive forums, influencing decisions with data,



customer insight and industry trends.
Champion a"one customer / one REA"mindset across Specialist Sales, Customer Success, GTM and Product and across the broader REA enterprise level
Industry Partnerships
Lead REA'senterprise relationships, sponsorships and regular communication on strategywith a view to re-imagine our approach.
Own thepartnership lifecycleand leverage your deep relationships with customers to open doors to enterprise growth opportunities, Work closely to refer opportunities to your Enterprise and Specialist growth colleagues who will then own the discovery and sales scoping journey to maximise and scale growth.
Ensure sponsorships and partnerships haveclear value propositions, commercial constructs and success measures, and are embedded in GTM and customer plans (not "logo-only" deals).
Partner with Product, Marketing and Sales todesign and deliver joint programs(e.g. Pro for All, CA/RT, branding campaigns, forms/API and data partnerships market insight series) across our larger sponsorship opportunities.
Customer Training & Enablement
Own theNational Customer Training strategy, ensuring a scalable "one-to-many" program across Tier 1–3 customers, franchises and ownership groups (in‐person, webinar, roadshows, on‐demand content).
Work on a plan to deliver scalable content to our Small Business customer cohort as well.
Align training content and cadence toGTM and Loyalty initiatives, major product launches and key industry moments (e.g. franchise kick‐offs, REI events, Beyond the Listing, FROGs).
Work with Economists, Consumer Research, Product and Marketing to ensure training content showcasesinsights, compliance, forms, AI/digital trends and REA's value storyin a cohesive way.
Co‐own key programs like theREA Ambassador Programand leverage external speakers/partners to elevate customer education and advocacy.
Embedmeasurement and continuous improvementinto all training (e.g. reach, confidence to apply content, NPS, behavioural uplift, product adoption).




Work with Customer Marketing on standardised survey frameworks and feedback loops
Who we're looking for
Proven experience inB2B partnerships / enterprise sales / commercial strategy, ideally within media, SaaS, marketplaces or adjacent sectors.
Experience leadingcustomer training, enablement, or industry engagement programsat scale (events, webinars, content, education).
Demonstrated success indesigning and executing commercial strategiesthat deliver measurable revenue and customer outcomes.
Strongpeople leadershipexperience, including building diverse teams, coaching senior ICs and leading through change.
E xceptionalstakeholder management and influencing skills, including comfort engaging C‐suite internally and externally.
Highlydata‐literate and outcome‐oriented, able to translate insight into action and transparent metrics.
Deep understanding ofAustralian real estate industry dynamics, including franchises, ownership groups, REIs and proptech/CRM ecosystems.
Experience working withinmatrixed organisationsand cross‐functional squads (Product, Sales, Marketing, CX).
Strongpresentation and facilitation skills, comfortable as a visible face of REA at industry events and customer forums.
The REA experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about.
This is a place to learn and grow.
A hybrid and flexible approach to working
Flexible leave options including, birthday leave and purchase additional leave
Flexible parental leave offering for primary and secondary carers
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
Hackdays so you can bring your big ideas to life
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion.
We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking.
If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
Our product communities lead the way to improve how people experience property.
Take a look inside our Sydney office, right in the heart of the city.

📌 Industry Partnerships Manager - Sponsorships & Training (Melbourne)
🏢 REA
📍 Melbourne