Remote: Hybrid

Job DescriptionGreat People Work Here.Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.Job PurposeIn this role, you will bring the category vision for Tea to life, translating strategic direction into clear customer, channel and commercial plans that deliver growth. Through compelling, data-led storytelling, you will build strong customer partnerships and turn insight into actionable plans and best-in-class execution. As a champion of data and insight, you will embed category thinking into decision-making and drive a consistent, commercially focused approach across the business.Key ResponsibilitiesCategory Leadership & Retailer EngagementEffectively leading & engaging with the cross functional team to develop category review decks, that deliver visually engaging content & strong story tellingLeading internal team alignment when preparing for retailer reviewsDevelop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities and commercial value.Timely completion of presentation decks ahead of scheduled meetingsPartner with customer teams to shape joint business plans, customer strategies, innovation priorities and activation plans.Fast turnaround on responses to retailer questions & follow up actionsAbility to present the story to the retailer, and to effectively respond to their on-the-spot queriesContributing to Commercial PerformancePlaying a key role in commercial planning discussions for retailer negotiations / engagementsPlay a lead role in the ongoing review of Net Revenue Management within the businessEffective contribution to the monthly IBP meetings,



with clear recommendations flowing through to Leadership Team where requiredInvolvement in annual budgeting process including development of modelling tools to assist in the planning approachBuilding a strong relationship with Finance Business PartnerContinue to evolve the category planning approach taking into account learnings each yearSharing KnowledgeMonitor category, brand, customer and channel performance, identify risks and opportunities early, and recommend changes where performance or market conditions shift.Key category performance commentary & supporting data shared with the team as requiredOn time delivery of inputs for internal meetings (eg: Commercial Review and Demand Review)Weekly tracking and reporting on NPD performance + completion of 13wk post launch reviewEffective use of category data to guide business decision making & negotiation planningContribution to global & local reporting requirementsSupport in Channel developmentIdentify and assess category-led growth opportunities across established and emerging channels, using evidence on consumers, occasions, routes to market and channel economics.Partner with Sales and Marketing to build the category story, portfolio recommendation and commercial case for growth across priority channels.Support retailer and partner engagement by clearly articulating the category opportunity, relevant growth drivers, innovation pipeline and value proposition.Skills, Knowledge and ExpertiseQualifications, licences and experienceTertiary qualification in business, marketing,



commerce or a related discipline.Experience in Category Management within an FMCG organisationExperience using multiple data and insight sources to shape customer or commercial decisions.Experience supporting range reviews, customer planning and insight-led retailer engagement.Intermediate experience with Excel and PowerPointSuper user of data tools including IRI, Quantium, Coles Synergy & UnifyWorked cross-functionally and collaborated with other departments to share insightsDeveloped customer specific insights that have led to action or change to improve performanceProfessional competencies (knowledge, skills and abilities)In-depth understanding of Australian grocery landscape & customer dynamicsUnderstanding of pricing and promotional strategies & outcomesRange and space planning & sku prioritisationBuilding NPD forecasts & assumptions based on market benchmarksUnderstanding of relevant health metrics of brandsPersonal Attributes and MotivationsAnalytical: analyzes information and data thoroughly and puts in place plans to achieve long range successAttention to detail: sets high standards for excellence and ensures work outputs are highly accurateInquisitive: is curious and seeks out information; doesn’t take information at face valueAuthenticity: demonstrating openness and honesty and acts with integrity when dealing with data and analyticsTeam Player: works collaboratively with others to achieve goals, puts team needs ahead of own needs. Is open and honest with others.Adaptability: embraces and is comfortable with change and ambiguity; able to operate in workplace with limited structure and constant changeResults driven: strives to excel in own work and professionOrganised: is planned and structured in approachBenefitsAdditional 1% SuperannuationFlexible / Hybrid working optionsBirthday Day LeaveDiscounted Twinings Co productsAccess to LinkedIn LearningAccess to ABF Networking, connect, collaborate, and grow across the ABF Group.

📌 Category Manager (Melbourne)
🏢 Twinings Ovaltine
📍 Melbourne