Job Descriptionn n Great People Work Here.
Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.n n n n n n Job Purpose
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n In this role, you will bring the category vision for Tea to life, translating strategic direction into clear customer, channel and commercial plans that deliver growth. Through compelling, data-led storytelling, you will build strong customer partnerships and turn insight into actionable plans and best-in-class execution. As a champion of data and insight, you will embed category thinking into decision-making and drive a consistent, commercially focused approach across the business.n
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n Key Responsibilities n
n n Category Leadership & Retailer Engagement n n

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- Effectively leading & engaging with the cross functional team to develop category review decks, that deliver visually engaging content & robust story telling
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- Leading internal team alignment when preparing for retailer reviews
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- Develop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities and commercial value.
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- Timely completion of presentation decks ahead of scheduled meetings
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- Partner with customer teams to shape joint business plans, customer strategies, innovation priorities and activation plans.
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- Fast turnaround on responses to retailer questions & follow up actions
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- Ability to present the story to the retailer, and to effectively respond to their on-the-spot queries
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n n Contributing to Commercial Performance n n

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- Playing a key role in commercial planning discussions for retailer negotiations / engagements
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- Play a lead role in the ongoing review of Net Revenue Management within the business
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- Effective contribution to the monthly IBP meetings, with clear recommendations flowing through to Leadership Team where required




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- Involvement in annual budgeting process including development of modelling tools to assist in the planning approach
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- Building a strong relationship with Finance Business Partner
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- Continue to evolve the category planning approach taking into account learnings each year
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n n Sharing Knowledge n n

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- Monitor category, brand, customer and channel performance, identify risks and opportunities early, and recommend changes where performance or market conditions shift.
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- Key category performance commentary & supporting data shared with the team as required
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- On time delivery of inputs for internal meetings (eg: Commercial Review and Demand Review)
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- Weekly tracking and reporting on NPD performance + completion of 13wk post launch review
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- Effective use of category data to guide business decision making & negotiation planning
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- Contribution to global & local reporting requirements
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n n Support in Channel developmentn n

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- Identify and assess category-led growth opportunities across established and emerging channels, using evidence on consumers, occasions, routes to market and channel economics.
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- Partner with Sales and Marketing to build the category story, portfolio recommendation and commercial case for growth across priority channels.
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- Support retailer and partner engagement by clearly articulating the category opportunity, relevant growth drivers, innovation pipeline and value proposition.

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n Skills, Knowledge and Expertise n
n n Qualifications, licences and experiencen n

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- Tertiary qualification in business, marketing, commerce or a related discipline.
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- Experience in Category Management within an FMCG organisation
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- Experience using multiple data and insight sources to shape customer or commercial decisions.
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- Experience supporting range reviews, customer planning and insight-led retailer engagement.
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- Intermediate experience with Excel and Power Point
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- Super user of data tools including IRI, Quantium, Coles Synergy & Unify
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- Worked cross-functionally and collaborated with other departments to share insights
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- Developed customer specific insights that have led to action or change to improve performance
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n n Skilled competencies (knowledge, skills and abilities)n n

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- In-depth understanding of Australian grocery landscape & customer dynamics
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- Understanding of pricing and promotional strategies & outcomes
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- Range and space planning & sku prioritisation
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- Building NPD forecasts & assumptions based on market benchmarks
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- Understanding of relevant health metrics of brands
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n n Personal Attributes and Motivationsn n

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- Analytical: analyzes information and data thoroughly and puts in place plans to achieve long range success
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- Attention to detail: sets high standards for excellence and ensures work outputs are highly accurate
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- Inquisitive: is curious and seeks out information; doesn’t take information at face value
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- Authenticity: demonstrating openness and honesty and acts with integrity when dealing with data and analytics
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- Team Player: works collaboratively with others to achieve goals, puts team needs ahead of own needs. Is open and honest with others.
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- Adaptability: embraces and is comfortable with change and ambiguity; able to operate in environment with limited structure and constant change
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- Results driven: strives to excel in own work and profession
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- Organised: is planned and structured in approach

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n Benefits n
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- Additional 1% Superannuation
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- Flexible / Hybrid working options
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- Birthday Day Leave
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- Discounted Twinings Co products
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- Access to Linked In Learning
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- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
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📌 Category Manager (Melbourne)
🏢 Twinings Ovaltine
📍 Melbourne