Job Description
/n /n Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success./n /n /n /n /n /n Job Purpose /n /n In this role, you will bring the category vision for Tea to life, translating strategic direction into clear customer, channel and commercial plans that deliver growth. Through compelling, data-led storytelling, you will build strong customer partnerships and turn insight into actionable plans and best-in-class execution. As a champion of data and insight, you will embed category thinking into decision-making and drive a consistent, commercially focused approach across the business./n /n /n /n /n

Key Responsibilities
/n /n /n Category Leadership & Retailer Engagement /n /n /n
- Effectively leading & engaging with the cross functional team to develop category review decks, that deliver visually engaging content & solid story telling /n
- Leading internal team alignment when preparing for retailer reviews /n
- Develop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities and commercial value. /n
- Timely completion of presentation decks ahead of scheduled meetings /n
- Partner with customer teams to shape joint business plans, customer strategies, innovation priorities and activation plans. /n
- Quick turnaround on responses to retailer questions & follow up actions /n
- Ability to present the story to the retailer,



and to effectively respond to their on-the-spot queries /n /n /n Contributing to Commercial Performance /n /n /n
- Playing a key role in commercial planning discussions for retailer negotiations / engagements /n
- Play a lead role in the ongoing review of Net Revenue Management within the business /n
- Effective contribution to the monthly IBP meetings, with clear recommendations flowing through to Leadership Team where required /n
- Involvement in annual budgeting process including development of modelling tools to assist in the planning approach /n
- Building a strong relationship with Finance Business Partner /n
- Continue to evolve the category planning approach taking into account learnings each year /n /n /n Sharing Knowledge /n /n /n
- Monitor category, brand, customer and channel performance, identify risks and opportunities early, and recommend changes where performance or market conditions shift. /n
- Key category performance commentary & supporting data shared with the team as required /n
- On time delivery of inputs for internal meetings (eg: Commercial Review and Demand Review) /n
- Weekly tracking and reporting on NPD performance + completion of 13wk post launch review /n
- Effective use of category data to guide business decision making & negotiation planning /n
- Contribution to global & local reporting requirements /n /n /n Support in Channel development/n /n /n
- Identify and assess category-led growth opportunities across established and emerging channels,



using evidence on consumers, occasions, routes to market and channel economics. /n
- Partner with Sales and Marketing to build the category story, portfolio recommendation and commercial case for growth across priority channels. /n
- Support retailer and partner engagement by clearly articulating the category opportunity, relevant growth drivers, innovation pipeline and value proposition. /n /n /n Skills, Knowledge and Expertise /n /n /n Qualifications, licences and experience/n /n /n
- Tertiary qualification in business, marketing, commerce or a related discipline. /n
- Experience in Category Management within an FMCG organisation /n
- Experience using multiple data and insight sources to shape customer or commercial decisions. /n
- Experience supporting range reviews, customer planning and insight-led retailer engagement. /n
- Intermediate experience with Excel and PowerPoint /n
- Super user of data tools including IRI, Quantium, Coles Synergy & Unify /n
- Worked cross-functionally and collaborated with other departments to share insights /n
- Developed customer specific insights that have led to action or change to improve performance /n /n /n Professional competencies (knowledge, skills and abilities)/n /n /n
- In-depth understanding of Australian grocery landscape & customer dynamics /n
- Understanding of pricing and promotional strategies & outcomes /n
- Range and space planning & sku prioritisation /n
- Building NPD forecasts & assumptions based on market benchmarks /n
- Understanding of relevant health metrics of brands /n /n /n Personal Attributes and Motivations/n /n /n
- Analytical: analyzes information and data thoroughly and puts in place plans to achieve long range success /n
- Attention to

📌 Category Manager (Melbourne)
🏢 Twinings Ovaltine
📍 Melbourne