Why join Orchard

Orchard is a creative agency built on the belief that great work happens when curiosity, craft, and strategy collide. We partner with some of the world's most ambitious brands to deliver content that doesn't just look good — it drives real business outcomes.

Job Description

We're growing our team; we're looking for a Content Creator who loves animals as much as they love making things. You'll be creating content that speaks directly to passionate pet owners — producing work that educates, entertains, and inspires action across social and digital channels.

About the Role

This is a hands‑on, high‑output content role embedded in our strategy team. As our Social Media Content Creator, you'll own the end‑to‑end creation of social‑first content – from ideation and scripting through to filming, editing, and performance tracking. You'll be the creative engine behind the presence of three brands across TikTok, Instagram, Facebook, YouTube, and LinkedIn, helping connect with pet owners across the US market, and translating science into human stories to deliver important health messages to Australians.

You’ll work closely with strategists, art directors, copywriters, and account managers at Orchard, as well as key stakeholders on the client side, to deliver content that's on‑brand and genuinely compelling.

What You'll Do

Content Creation & Production (approx. 80%)

- Own the organic social media content plans for three brands
- Concept, script, shoot, and edit high‑performing short‑form video content (TikToks, Reels, Stories,) tailored to the brand’s voice and audience
- Explore the integration of AI tools to help scale up creative production
- Pets will often be the star of our content, so you will need to be comfortable filming with dogs and cats
- Maintain a consistent and compelling visual aesthetic across all content, including colour, typography, pacing, and brand treatments, working within established brand guidelines
- Conduct reporting to identify platform trends, algorithm priorities, emerging formats and content topics to keep content fresh, relevant and to drive organic reach
- Write compelling, punchy copy to be used across social media assets
- Collaborate with internal creative teams and external partners (influencers, vets, brand ambassadors) to diversify content output
- Schedule and publish content across social media platforms
- Identify opportunities to share and engage with user generated content across TikTok and Instagram
- Report on the performance of social media content

Strategic & Account Support (approx. 20%)

- Contribute to social media strategic reviews and recommendations
- Build and maintain solid relationships with the client team, representing Orchard's creative standards at every touchpoint

Qualifications

About You

You're a natural storyteller and platform native who understands what makes people stop, watch, and share.

You'll Likely Have

- 3+ years of experience in content creation, UGC, social media,



or a similar creative role
- A strong portfolio of short‑form content you've created (essential‑please include with your application)
- Deep, hands‑on knowledge of TikTok, Instagram, and Facebook – you don't just consume, you create
- Proficiency in video editing tools (native TikTok and Instagram in‑app editing tools such as Capcut, Edits, etc., Adobe Premiere Pro, After Effects, or equivalent mobile‑first tools). Knowledge of Adobe InDesign, Illustrator, Photoshop and Figma also preferred
- Hands‑on experience with AI image and content generation platforms is a plus, combined with a proactive and self‑driven approach to keeping pace with emerging AI tools, trends, and best practices within the creative industry
- Confidence working independently and managing multiple deliverables simultaneously across a fast‑paced account
- Excellent written communication skills with the ability to craft sharp hooks, captions, and scripts
- A genuine passion for pets and the ability to connect authentically with pet owner audiences
- Prior experience working in healthcare communications is desirable but not essential
- Experience working within brand guidelines and adapting your creative style to suit different brand voices
- Experience working on US market accounts or global brand campaigns
- Background in healthcare, animal health, or consumer pet categories
- Agency‑side experience or working within a multi‑stakeholder environment

Additional Information

Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.

Why you’ll love Ogilvy

- Leading AI tools – Exclusive access to WPP Open, our global AI platform
- Inclusive culture – A workplace where everyone can belong and thrive
- Career development – Personalised growth plans, coaching and ongoing learning opportunities
- Wellbeing support – Health and fitness discounts, wellbeing programs and mindfulness resources
- Employee Assistance Program – Free, confidential counselling support
- Recognition and rewards – Celebrating great work and long‑term contribution
- Exclusive discounts – Savings on major brands through perkSPACE

Our Journey

The ShopBack Group is Asia‑Pacific's leading shopping and rewards platform,



trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in‑store partners.

About the Role – Content Creator

We’re looking for a highly creative Content Creator who’s confident both behind the camera and in front of it. You’ll make lo‑fi, social‑first content for our paid ads on Meta, TikTok, and more, and also feature as a face of ShopBack across our organic channels (TikTok and Instagram Reels).

You’ll bring ideas to life quickly, in a way that feels real, fun, and native to each platform. You’ll work closely with the Senior Brand Manager, as well as our Social, Growth, and Performance Marketing teams to make content that works as hard as it looks good.

Key Responsibilities

Paid Ad Creative (Meta & TikTok)

- Create scroll‑stopping, UGC‑style video ads for Meta and TikTok, from concept through to final cut
- Turn briefs from the Growth & Performance teams into multiple hooks, angles and variations for testing
- Review ad performance with the team and use it to iterate on what’s working
- Keep ads feeling like native content, not ads

Organic Content & On‑Camera Talent

- Appear on camera in TikToks, Reels and Shorts, bringing personality, humour and energy
- Run lo‑fi content end to end: ideate, script, shoot (mobile‑first), edit, caption and publish
- Plan and deliver a consistent flow of content with the Content Manager
- Use insights, analytics and trends to improve how content performs
- Stay across platforms, audio and editing trends and cultural moments
- Experiment with new lo‑fi formats and storytelling styles to grow reach and engagement
- Pitch fresh ideas and quick prototypes

Day‑to‑day administrative tasks

- Assist with content uploads across ad platforms
- Provide concise and engaging ad copy and ad text/descriptions

Requirements

- Experience in social content creation, UGC‑style content or short‑form video production
- Strong filming and editing skills, with a mobile‑first approach
- Comfortable on camera, with personality, humour and relatability
- Proficient in CapCut, Canva and Descript, or similar lightweight tools
- Solid understanding of TikTok, Reels and trends
- A fast‑moving self‑starter who can produce high volumes of content quickly
- Excellent communication and collaboration skills
- A genuine passion for social culture and content that feels current, fun and engaging

At ShopBack, we celebrate diversity, equity, and inclusion. We encourage people of all backgrounds to apply.

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