Description

Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose In this role, you will bring the category vision for Tea to life, translating strategic direction into clear customer, channel and commercial plans that deliver growth. Through compelling, data-led storytelling, you will build strong customer partnerships and turn insight into actionable plans and best-in-class execution. As a champion of data and insight, you will embed category thinking into decision-making and drive a consistent, commercially focused approach across the business.

Key Responsibilities

Category Leadership & Retailer Engagement

- Effectively leading & engaging with the cross functional team to develop category review decks, that deliver visually engaging content & strong story telling
- Leading internal team alignment when preparing for retailer reviews
- Develop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities and commercial value.
- Timely completion of presentation decks ahead of scheduled meetings
- Partner with customer teams to shape joint business plans, customer strategies, innovation priorities and activation plans.
- Fast turnaround on responses to retailer questions & follow up actions
- Ability to present the story to the retailer, and to effectively respond to their on-the-spot queries

Contributing to Commercial Performance

- Playing a key role in commercial planning discussions for retailer negotiations / engagements
- Play a lead role in the ongoing review of Net Revenue Management within the business
- Effective contribution to the monthly IBP meetings, with clear recommendations flowing through to Leadership Team where required
- Involvement in annual budgeting process including development of modelling tools to assist in the planning approach
- Building a strong relationship with Finance Business Partner
- Continue to evolve the category planning approach taking into account learnings each year

Sharing Knowledge

- Monitor category, brand, customer and channel performance, identify risks and opportunities early, and recommend changes where performance or market conditions shift.
- Key category performance commentary & supporting data shared with the team as required
- On time delivery of inputs for internal meetings (eg: Commercial Review and Demand Review)




- Weekly tracking and reporting on NPD performance + completion of 13wk post launch review
- Effective use of category data to guide business decision making & negotiation planning
- Contribution to global & local reporting requirements

Support in Channel development

- Identify and assess category-led growth opportunities across established and emerging channels, using evidence on consumers, occasions, routes to market and channel economics.
- Partner with Sales and Marketing to build the category story, portfolio recommendation and commercial case for growth across priority channels.
- Support retailer and partner engagement by clearly articulating the category opportunity, relevant growth drivers, innovation pipeline and value proposition.

Skills, Knowledge and Expertise

Qualifications, licences and experience

- Tertiary qualification in business, marketing, commerce or a related discipline.
- Experience in Category Management within an FMCG organisation
- Experience using multiple data and insight sources to shape customer or commercial decisions.
- Experience supporting range reviews, customer planning and insight-led retailer engagement.
- Intermediate experience with Excel and PowerPoint
- Super user of data tools including IRI, Quantium, Coles Synergy & Unify
- Worked cross-functionally and collaborated with other departments to share insights
- Developed customer specific insights that have led to action or change to improve performance

Professional competencies (knowledge, skills and abilities)

- In-depth understanding of Australian grocery landscape & customer dynamics
- Understanding of pricing and promotional strategies & outcomes
- Range and space planning & sku prioritisation
- Building NPD forecasts & assumptions based on market benchmarks
- Understanding of relevant health metrics of brands

Personal Attributes and Motivations

- Analytical: analyzes information and data thoroughly and puts in place plans to achieve long range success
- Attention to detail: sets high standards for excellence and ensures work outputs are highly accurate
- Inquisitive: is curious and seeks out information; doesn’t take information at face value
- Authenticity: demonstrating openness and honesty and acts with integrity when dealing with data and analytics
- Team Player:



works collaboratively with others to achieve goals, puts team needs ahead of own needs. Is open and honest with others.
- Adaptability: embraces and is comfortable with change and ambiguity; able to operate in environment with limited structure and constant change
- Results driven: strives to excel in own work and profession
- Organised: is planned and structured in approach

Benefits

- Additional 1% Superannuation
- Flexible / Hybrid working options
- Birthday Day Leave
- Discounted Twinings Co products
- Access to LinkedIn Learning
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.

About Twinings Ovaltine

Twinings has become one of the world’s most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century. More than 300 years later, the love of tea is still here - and so are we! We still sell tea from Thomas’s shop, and we still work hard to bring the most innovative new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.

Our approach to Diversity, Equity & Inclusion

At TwiningsOvo, we believe in the power of diversity to drive innovation and meaningful work. We are committed to building a workplace where people from all backgrounds, identities, and experiences feel safe, valued, have a sense of belonging and are empowered to thrive. Inclusion is more than a goal, it’s how we work together every day.

As an equal chance employer, we prohibit any unlawful discrimination against an applicant on the basis of their ethnicity, colour, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, neurodiversity, age, socioeconomic background or any other status protected by law and are committed to promoting diversity across our workplace.

Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity.

Please inform our Talent Acquisition or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.

📌 Category Manager (Melbourne)
🏢 Twinings Ovaltine
📍 Melbourne