With a brand-new showroom and being Western Australia's only CUPRA dealership, CUPRA Osborne Park is looking for a confident, motivated, and driven CUPRA Brand Manager to lead the growth of our business.

This is a unique opportunity combining hands-on vehicle sales with brand development, customer relationship management, and new business growth.

As our dedicated CUPRA Brand Manager, you'll be the driving force behind the brand at our new showroom, taking ownership of the customer experience, sales opportunities, and local market presence.

You'll work alongside an experienced sales team, including consultants representing both Audi and CUPRA, while taking the lead in developing CUPRA as a distinct and growing part of our business.

This is an ideal chance for an ambitious automotive sales skilled ready to take the next step into a brand leadership role, while remaining actively involved in selling vehicles and building customer relationships.

Strong professional customer service skills, attention to detail, initiative and reliability are essential.

What you'll be doing

- Taking ownership of CUPRA sales performance, brand representation, and customer experience
- Managing retail enquiries and personally converting opportunities into vehicle sales
- Developing and maintaining strong relationships with existing and prospective customers
- Working alongside our wider sales team to maximise CUPRA opportunities and ensure effective lead management
- Building CUPRA's local market presence through dealership activities, events, partnerships and community engagement
- Maintaining exceptional product knowledge and delivering engaging vehicle presentations and test drives
- Working closely with dealership management to develop and execute sales initiatives
- Representing the CUPRA brand professionally and passionately in the market

What we offer





- An exciting opportunity to take ownership of a growing automotive brand in a brand-new showroom
- An attractive salary package that rewards individual and brand performance
- Company vehicle
- Opportunity for career progression within an established premium automotive dealership
- Supportive and experienced management and sales team
- Professional CUPRA product and brand training
- Family-owned business with a great culture and quarterly social club events

What we're looking for

- Proven automotive sales experience, ideally within a premium or performance vehicle brand
- A commercially driven personality with the initiative to develop new business
- Excellent presentation, communication and negotiation skills
- Strong focus on building and maintaining customer relationships
- A genuine interest in the CUPRA brand, its products and positioning in the market
- Demonstrated ability to manage leads effectively and convert enquiries into sales
- Strong time management, organisational and follow-up skills
- A proactive, hands-on approach with the ability to work autonomously
- A team-focused attitude and willingness to support the wider dealership
- Australian permanent residency required

Join CUPRA Osborne Park

CUPRA is a distinctive automotive brand, combining progressive design, performance, and innovation.

As our CUPRA Brand Manager, you'll have the opportunity to make a genuine impact on the brand's growth across Western Australia, supported by the resources and experience of an established automotive dealership.

We're looking for someone who wants more than just a sales position; someone who takes ownership, builds relationships, and is motivated by growing a brand and achieving results.

If you believe you have the skills and experience we're looking for, please submit your resume and a cover letter outlining your relevant experience.

CUPRA Osborne Park is an equal opportunity employer. All applications and communications will be treated confidentially.

📌 CUPRA Brand Manager (City of Stirling)
🏢 CUPRA Osborne Park
📍 City of Stirling