Know Meta ads? Full of ideas? Keen to get stuck in and help build something?

ReelWork is a video-based hiring platform connecting candidates and employers. We’re looking for a creative, hands-on marketer to run our digital advertising, bring fresh ideas and help us grow into new cities.

You’ll work closely with our production and content team to turn ideas into campaigns—from the first concept through to creative, launch, testing and improvement. You’ll be comfortable getting into Ads Manager, getting out to customers and taking ownership of making things happen.

What you’ll do

- Run our paid advertising. Build, manage and optimise campaigns across Meta, with opportunities to grow other channels.
- Own the ad spend. Manage budgets, monitor results and decide which ads to scale, improve or stop.
- Develop creative that gets attention. Come up with concepts, write hooks and copy, and work with our production and content team to create and test image and video ads.
- Bring ReelWork and our customers to life. Get out to businesses, meet customers and find interesting stories, collaborations and promotions.
- Grow our audience. Create campaigns that attract candidates and employers, drive meaningful activity and help us enter new cities.
- Support email marketing. Help develop campaigns and automated journeys that keep people engaged and coming back.
- Keep experimenting. Try fresh approaches,



learn from the results and bring your next idea to the table.

What you’ll bring Hands-on experience running Meta ads is essential. You’ve personally built and managed campaigns, worked with budgets, tested audiences and creative, and used results to improve performance.

You’ll also bring

- Creative ideas and the initiative to put them into action.
- Robust copywriting skills and an eye for engaging content.
- An understanding of retargeting, conversion tracking and acquisition costs.
- A willingness to make and adapt content yourself, as well as collaborate with our production and content team.
- Confidence meeting customers and building relationships.
- Organisation, curiosity and follow-through.

Experience with Google Ads, email marketing, Canva, Adobe, video editing or SEO tools such as Ahrefs would be a bonus. Hospitality or startup experience is welcome, but not essential. Why ReelWork?

You’ll join a growing business where you can see the impact of your work. You’ll have room to contribute ideas, take ownership of campaigns and work alongside a production and content team to bring them to life.

We want someone who enjoys the doing: creating, launching, testing, learning and improving.

This is a Melbourne-based role, working with our team and spending time with customers.

Pay: $80,000.00 – $100,000.00 per year

Work Location: Hybrid remote in Camberwell VIC

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