Digital & eCommerce Marketing Manager A design‑led, premium homewares and furniture brand on the Gold Coast is seeking a Digital & eCommerce Marketing Manager to lead its online performance and the team behind it. This role suits an eCommerce specialist who knows how to grow a premium brand online without cheapening it.
Responsibilities
Lead digital and eCommerce performance across Shopify, site experience, UX, CRO and online merchandising
Own the customer journey, CRM and EDM strategy, building segmentation and automated flows in Klaviyo
Set paid media strategy and creative direction, working with the existing ads agency (no hands‑on media buying)
Lead and develop a small team: Brand Communications Manager, part‑time Social Media Manager and eCommerce Coordinator
Work closely with the founder, leadership team and Head of Operations on strategy and commercial priorities
Contribute to the brand's growth into the US
Qualifications
Senior eCommerce or digital marketing experience in a brand‑led business, ideally in premium homewares, interiors, furniture or lifestyle
Hands‑on knowledge of Shopify, Klaviyo, CRM, UX, conversion and merchandising
Strong commercial instincts and a track record of driving online revenue and retention
Experience leading and developing a team
Ability to communicate a considered, premium product without resorting to gimmicks
A collaborative style suited to a fast‑moving, small‑business environment
Advantages
Full‑time, Gold Coast office‑based with one work‑from‑home day a week
Relocation‑friendly: interstate candidates are encouraged to apply
Simple recruitment process: an initial call, followed by one or two interviews