Marketing Manager - Growth & Distribution (Victoria)

Marketing Manager - Growth & Distribution (Victoria)

10 Nov
|
Influx
|
Victoria

10 Nov

Influx

Victoria

We're Influx, the global leader in providing elastic support teams to fast-growing global brands.

We're based in Melbourne, and we work with high-growth brands across the US, UK, EU and APAC.

Companies like Linktree, Meshki, Blenders Eyewear and Saturn partner with Influx to make their support teams fast, flexible and scalable, while maintaining or improving key metrics like CSAT, NPS and time to resolution.

Our service is month-to-month (think AWS for customer service), with straightforward all-inclusive service models for startups, scaleups and Enterprise clients.

About this role:

You own how Influx gets found and how it converts. All paid and organic distribution, on-site and off-site, from first impression to qualified lead.

Most of your week goes to visibility in search and in LLMs. That's where our buyers start now, and it's the surface with the most room to move. Paid, email and the lead experience run alongside it.

Your success will be measured by one core outcome: qualified pipeline.

At a high level, we want:

- Predictable, growing volume of qualified leads at a known cost
- Ranking and visibility wherever buyers search, including AI answers
- New channels tested fast, killed fast, or scaled fast - nothing sits in limbo
- A clear answer to what every dollar and every channel returned

What you'll be doing:

- Own search and LLM visibility: Ranking, citations and mentions across search engines and AI answers, on-site and off-site. This is the biggest slice of the job.
- Run the channel mix: Paid, email and the lead experience end to end. You decide where to invest and where to stop.
- Take current channels from zero to scaled: Proof of concept, then operational, then scaled. Cheap tests,



honest reads, fast calls.
- Own the external presence: Listing sites, directories and third-party mentions - everywhere a buyer forms an opinion before they reach our site.
- Prove it with attribution: Reporting across everything above, built with Ops, so the numbers hold up when someone pushes on them.
- Grow the team: Manage and develop the LLM/SEO Lead and the Channels Lead, and bring in specialists when the work needs them.
- Carry the right message: Work with Brand and Product Marketing so distribution says what we actually want said.

This is a hands-on role, not a strategy-only one. You manage two people and you're still in the accounts, the briefs and the reporting yourself.

This role reports to the Head of Marketing, also located in the Melbourne office. You'll work regularly with the Chief Growth Officer and the Marketing Manager for Brand & Content, and you'll manage the LLM/SEO Lead and the Channels Lead.

We are a small team in Melbourne - 8 people - including the two co-founders, Chief Growth Officer, Head of Marketing, Head of Sales, Head of Engineering, and COO. Globally, we're 1,100+, with key people in the US, Jamaica, Brazil, Indonesia, and Kenya.

This is a unique opportunity to own a whole growth surface for a global business, from a small team,



with the decision-makers in the same room. No layers between you and a decision to test something.

Required experience:

- 5+ years in growth or performance marketing
- 3+ years in B2B, running both paid and organic at scale
- Proven results in SEO, and a real point of view on visibility in LLMs
- Comfortable with data and attribution, not just campaign execution
- Able to test cheaply, read the results honestly, and scale the winners
- Exceptional systemizer/planner
- Exceptional writer/communicator
- Experience managing and developing specialists in areas you don't personally execute

This is a hybrid position, requiring 3-4 days per week working from our co-working space in Cremorne - The Forum.

How We Work (Our Values)

- Treat others as you want to be treated
- Do what you say you're going to do
- Prioritize the listener
- Create a high-performance work environment that supports real life outside of work

The recruiting process: The first conversation will be with HR to learn more about our business and to get a feel for the role. If you're not sure if this is the perfect role yet, no worries, let's have a chat anyways.

After that, there will be a conversation with the Head of Marketing, a short cognitive test, and an interview with the Chief Growth Officer.

The final round is a test - complete a short project, then present to the hiring committee.

Interested?

If this sounds interesting to you, join us by clicking on Apply!

IMPORTANT NOTES: Influx never asks candidates to make any payment throughout the recruitment process. Successful candidates will be contacted only through emails ending with @influx.com

📌 Marketing Manager - Growth & Distribution (Victoria)
🏢 Influx
📍 Victoria

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