On behalf of our client, we are looking for a full-time experienced Marketing Specialist.

The Marketing Specialist is responsible for developing, implementing, and evaluating marketing strategies and campaigns that promote the organisation's products and services, strengthen brand awareness, and support business growth. The role involves analysing market trends, identifying opportunities, and delivering integrated marketing initiatives that enhance customer engagement and achieve business objectives.

The daily duties and responsibilities include:

- Showcase your creative side to produce and design all marketing collateral, including digital, video and print content, to be used across companywide communication
- Take ownership of creating interesting and brand-appropriate copy across social media, email communications, client-related content, marketing & blog content
- Develop, implement, and evaluate marketing strategies and campaigns to promote products, services, and brand awareness.
- Identify market opportunities through market research, customer insights, competitor analysis, and industry trend monitoring.
- Manage the organisation's online presence, including websites, social media platforms, and digital marketing initiatives.
- Analyse consumer behaviour, market conditions, and campaign performance to provide recommendations that improve marketing effectiveness.
- Predict and develop collateral for current and future trends across all social media platforms and implement all appropriate findings
- Plan and implement content marketing, search engine optimisation (SEO), and customer engagement activities to support business objectives.




- Maintain awareness of emerging marketing technologies, industry developments, and best-practice marketing techniques.

Education – Bachelor degree or higher qualification desirable or at least 5 years of relevant experience may substitute.

Experience &

Skills

- Relevant experience in advertising, marketing, communications, brand management, digital marketing, or a related field.
- Demonstrated experience developing, implementing, and evaluating marketing plans, campaigns, and promotional activities.
- Sound knowledge of marketing principles, consumer behaviour, market research, and campaign performance analysis.
- Experience with digital marketing, content marketing, social media management, and customer engagement strategies.
- Strong analytical skills with the ability to interpret data and develop actionable recommendations.
- Excellent written and verbal communication skills.
- Strong stakeholder engagement and relationship management capabilities.
- Proficiency in CRM systems, Microsoft Office applications, marketing platforms, and business software.
- Solid organisational skills with the ability to manage multiple projects and competing priorities.
- Ability to work independently and collaboratively in a quick-paced environment while meeting deadlines.
- Creative and commercially focused approach with strong attention to detail.

Salary - Salary being offered is commensurate with qualifications and experience and is between $80,000 - $100,000

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📌 Marketing Specialist (Caringbah)
🏢 EPG Payroll and HR
📍 Caringbah