THE ROLE

Serves as the daily interface for assigned partners, working closely with them to ensure a smooth experience from onboarding through to delivery and execution. Translates contractual entitlements into executed activations and measurable ROI, achieving strong outcomes while maintaining brand integrity, activation quality, and a positive partner experience. Supports business development process through deck creation and meetings.

RESPONSIBILITIES

Partnerships

- Pitch & Proposal – Support the development of bespoke partnership proposals that combine commercial value with creative ideas, value propositions.
- Relationship Management- Develop and maintain long-term trusting relationships with key partners, agencies and stakeholders for year-round opportunities for AFC. Acting as a brand ambassador for AFC ensuring every interaction reflects the organisation’s values.
- Partnership Delivery – Build and maintain WIPs, support regular reporting to ensure delivery across activations, ticketing, private events, and marketing implementation and provide proactive communication throughout partner relationships. Delivery across creative, marketing and production deliverables.
- Activation and Delivery - Oversee the end-to-end delivery of partners activations, ensuring alignment with contractual entitlements and brand guidelines
- Government Grant Applications - Work alongside the General Manager to assist in the application for Government Grants, including assisting the creation and delivery of documentation for various submissions.

Marketing for AFW Partnerships





- Strategic and Creative Input - Work collaboratively with the Special Projects Manager, marketing and creative teams, to ideate unique partner activations/events that enhance both brand alignment and partner experience
- Creative Alignment –Contribute to shaping the AFW brand through partner-specific storytelling across channels (social media, eDM, website) as well as liaising with creative teams for partnership artwork briefs, revisions, approvals and deadlines.

Administrative

- Post Event Reporting and Renewals– Creation, scheduling and delivery of post-event reports for all partners alongside the Projects Manager and taking on feedback to then enter into renewal discussions thereafter.
- Partnerships Budget Oversight – Understand event partnership budgets, supporting General Manager in achieving targets through new business development. Assist the General Manager & Special Projects Manager in reporting partnerships tracking to the Board.
- Compliance – Ensure partner activations adhere to safety and brand guidelines.
- Continuous Improvement – Contribute to inventory evolution for future AFC events.
- Business Development - Research and identify current brands that align with AFW’s audience and AFC’s strategic priorities

EXPERIENCE

Essential

- 3-5 years event partnerships or activation space
- Strong interpersonal and presentation skills
- Demonstrated contract drafting, negotiation, partnership implementation, management and reporting experience
- Demonstrated relationships with brands and agencies
- Advanced G-suite and Microsoft skills

Preferred

- Basic Adobe CC or Canva skills for asset mock-ups.
- Salesforce

📌 Partnerships Manager (Sydney)
🏢 Australian Fashion Council (AFC)
📍 Sydney