We’re a Perth based design, marketing and technology studio driven by creativity - it’s at the heart of everything we do. This isn't siloed creativity where only the "creatives" get to have ideas. Everyone here is expected to think differently, whether you're designing a website, analysing data, talking to a client, thinking up campaigns or configuring a server.

Position Overview

We’re looking for a curious, analytical SEO & GEO Specialist to help The Start’s clients get found, in Google and in AI-generated answers. You’ll own the search work across a portfolio of clients, from audits and on-page optimisation to tracking and reporting across Google, ChatGPT, Perplexity, Gemini and AI Overviews.

We embrace creativity, curiosity, and experimentation in this ever-evolving SEO & GEO landscape. If you discover a uniquely interesting or more efficient way of completing a task or process, we want you to embrace the mindset and we’ll invest in growth.

There’s room to grow quickly. For the right person, the role can expand into leading client relationships and owning more of the client portfolio.

Key Responsibilities

Search Engine Optimisation (SEO)

- Shape and deliver SEO strategy across a portfolio of clients, working with the SEO & GEO Lead.
- Run technical audits using tools such as Semrush, Google Search Console and Screaming Frog, and turn findings into clear priorities.
- Carry out on-page optimisation, including metadata, headings, content structure and internal linking.
- Do keyword and search intent research and turn it into clear recommendations.
- Develop, implement and validate schema markup and other technical standards,



briefing developers where needed.
- Monitor rankings, organic traffic and conversions, and flag movements and anomalies.

Generative Engine Optimisation (GEO)

- Run regular checks on how clients are represented across ChatGPT, Perplexity, Gemini and AI Overviews, and log accuracy, citations and gaps
- Draft and structure content and source material in formats AI systems retrieve and cite reliably
- Develop and refine The Start’s GEO approach on client work, stress test it, and document what you learn
- Track changes in how language models retrieve and attribute information, and share what you find with the team
- Design and run experiments on what works in AI search, keep clear records of method and results, and share what you learn

Content and collaboration

- Prepare regular client reports with your own view of what changed and what to do next.
- Keep client task lists, audit trackers and deliverables up to date.
- Join client meetings, present your work and handle client queries on SEO and GEO.
- Work with the marketing and copywriting team on content briefs and edits that support search and AI visibility.
- Run search and GEO checks on recent websites and projects with the design and development teams.

About youEssential

- 2 to 3 years’ experience in SEO,



or in digital marketing with an SEO focus
- An analytical, problem-solving mindset: you dig into the data to find out why traffic or citations changed, form a hypothesis and test it, and you’re curious about how AI search and language models work
- A working grasp of technical SEO, on-page optimisation, keyword research and schema markup, and comfort with Semrush, Google Search Console and Google Analytics
- Proficiency in Claude, especially Cowork and Code, with other AI platforms a bonus
- Clear, accurate writing, and the ability to explain search concepts to people who are new to them
- Ambition and initiative: you own your work, manage your workload and want to grow quickly
- Careful, organised work habits, with attention to detail in audits, trackers and reports

Desirable

- Experience with GEO or AI visibility tools, such as Peec, Otterly, or AEO Copilot.
- Basic familiarity with HTML, CMS platforms (WordPress, Shopify).
- Experience reporting to clients or presenting results.
- Google Tag Manager, setting up basic tags and events.
- Prior exposure to structured experiments or A/B testing.

Ideal extrasWe know it's unusual to find all of this in one person, so treat the following as bonuses rather than requirements:

- Copywriting skill: comfortable drafting and editing web copy, articles and client content that reads well for people and is structured for search and AI answers.
- A marketing generalist mindset: interest in how SEO and GEO fit alongside content, social, email and paid, and happy to pitch in across the wider marketing team.

📌 SEO + GEO Specialist (Perth)
🏢 The Start
📍 Perth