State Director, Villages.com.au (Victoria)

Role Description

This role leads the Victorian go to market for Villages.com.au, Australia's dedicated marketplace for retirement villages and land lease communities, and part of the Third Door Ventures platform group alongside Apartments.com.au and BuildNew.

We are making a significant, long term investment in the retirement living, downsizer and land lease segment, bringing Villages.com.au onto our proprietary platform and building purpose built products for the operators, developers and project marketers serving Australia's fastest growing housing demographic. Our State Directors are the commercial front line of that investment.

The position owns customer growth, retention and revenue performance in Victoria. Working closely with Tier 1 and Tier 2 operators, community developers and project marketers, the focus is on generating qualified buyer demand, improving sales and marketing outcomes for clients, and making Villages.com.au the leading demand channel for the segment in Victoria.

This is a high autonomy role reporting to the Chief Customer Officer, with ownership of the Victorian revenue target and customer book, and direct input into how our products and platform serve this market.

Responsibilities

- Own and execute the Villages.com.au go to market plan for Victoria
- Achieve and exceed monthly and annual revenue targets for the state
- Retain and grow the existing Villages.com.au customer base in Victoria, lifting renewal rates and yield per customer
- Build, manage and convert a pipeline of retirement village operators, land lease community developers and project marketers
- Develop and maintain senior relationships with operators' Victorian and head office teams, media agencies and project marketers
- Sell lead generation, listings, content and media solutions,



AI driven products and buyer intelligence tools purpose built for the retirement journey
- Drive repeat village and community adoption across each operator's portfolio
- Introduce Apartments.com.au and BuildNew where a client's portfolio spans downsizer apartments or land lease
- Work with the other State Directors and national account leads so that multi state operators get one coordinated relationship
- Provide strategic recommendations to clients to improve their marketing and sales effectiveness
- Conduct regular face to face client meetings, including village, community and display suite visits across metropolitan Melbourne and regional Victoria
- Maintain deep awareness of Victorian operator pipelines, current community development and the regulatory drivers affecting downsizer demand
- Feed market insight and client feedback to leadership and product teams to shape segment specific features and packaging
- Identify new revenue and monetisation opportunities in the Victorian market

About You

- More than five years' experience selling to retirement living or land lease operators, with established senior relationships in Victoria (preferred although not essential)
- Proven track record of hitting and exceeding revenue targets while managing and growing a customer book
- Strong understanding of the retirement living sales cycle, operator economics and the downsizer customer journey
- Experience selling digital media, lead generation or property marketing solutions preferred
- Commercially sharp, self directed and comfortable operating with high autonomy
- Based in our Abbotsford office in Melbourne, with regular travel across Victoria and occasional interstate travel'

If you would like to stand out from the crowd send a short selfie video of yourself explaining why you think you would be a great fit for the role.

📌 State Director (Melbourne)
🏢 Villages.com.au
📍 Melbourne