Marketing Specialist

Key Duties and Responsibilities

- Research market trends, participant needs and competitor activity within the NDIS and disability support sector.
- Collect and analyse data relating to potential demand for existing and new support services.
- Identify opportunities to increase awareness and uptake of Cordial Care Services programs.
- Develop and implement marketing strategies, objectives and promotional campaigns.
- Support business growth through the preparation and execution of marketing plans and programs.
- Promote NDIS services to participants, families, carers, support coordinators and relevant community networks.
- Develop targeted marketing campaigns for services such as Supported Independent Living, community participation, after-school programs and life-skills support.
- Coordinate digital marketing activities across the company website, social media, email and other online channels.
- Develop marketing content including brochures, service information, promotional material, online content and campaign messaging.
- Monitor website traffic, enquiries, campaign performance and other marketing metrics.
- Analyse campaign results and recommend improvements to marketing activities.
- Conduct market research to identify opportunities for new services, programs and participant groups.
- Advise management on service positioning, pricing, promotional strategies and communication channels.
- Maintain and strengthen the organisation’s brand identity across all marketing platforms.




- Coordinate community engagement and promotional activities.
- Develop relationships with referral partners, community organisations and relevant industry stakeholders.
- Support promotional events, information sessions and community outreach initiatives.
- Monitor changing market conditions and developments within the NDIS and disability services sector.
- Prepare reports and recommendations on marketing performance, participant engagement and market opportunities.
- Work collaboratively with management and service teams to ensure marketing accurately reflects available programs and participant needs.

Skills and Experience

Applicants should have:

- Minimum 1 year experience in a Marketing Specialist, Marketing Coordinator or similar professional marketing role.
- Demonstrated experience developing and implementing marketing strategies and campaigns.
- Experience conducting market research and analysing market or customer data.
- Solid understanding of digital marketing, social media and online communication channels.
- Experience developing marketing content and promotional material.
- Strong written and verbal communication skills.
- Ability to analyse campaign performance and prepare recommendations.
- Ability to work independently and collaboratively with operational and management teams.
- Experience in the NDIS, disability, healthcare, community services or related sector is highly desirable, but not essential.

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