About the Company
Clayton Education Group Pty Ltd operates in the education sector and is based in Adelaide, South Australia. The company promotes its education offerings to prospective students through marketing and student engagement activities. Its communications help students understand available study options, make informed decisions and take the next step towards enrolment.

Role Purpose
The Marketing Specialist plans, implements and evaluates marketing initiatives that promote the company’s education offerings, increase brand awareness and generate enquiries from prospective students. The role uses market research and campaign data to identify target audiences, recommend marketing channels and improve the effectiveness of recruitment campaigns.

Key Responsibilities
● Research education market trends, competitor activity and prospective student needs to identify opportunities for promoting the company’s offerings.
● Develop marketing plans that define target audiences, campaign objectives, messaging, channels, budgets and timelines.
● Plan and deliver campaigns across digital and offline channels, including paid search, social media, email, website content and promotional events.
● Prepare campaign briefs and coordinate the production of advertising copy, landing pages, brochures and other promotional materials.




● Work with admissions staff to align campaign messaging with course information, entry requirements and intake dates.
● Monitor campaign performance using metrics such as enquiries, cost per lead and conversion rates. Prepare reports and recommend improvements based on the results.
● Coordinate with external agencies, designers and suppliers to deliver campaigns within agreed budgets and deadlines.
● Review promotional materials to ensure course information and marketing claims are accurate, current and consistent with company brand guidelines and applicable requirements.

Qualifications & Experience
● Relevant qualification in marketing, communications, business or a related discipline, or equivalent qualified experience.
● Demonstrated experience planning, delivering and evaluating marketing campaigns across multiple channels.
● Experience with digital advertising, website analytics and campaign reporting.
● Strong written communication skills, with the ability to adapt messaging for different audiences and channels.
● Ability to manage multiple projects, budgets and deadlines while working with internal teams and external suppliers.
● Experience in education marketing or student recruitment is desirable.

📌 Marketing Specialist - Full Time, Permanent (Brisbane)
🏢 CLAYTON EDUCATION GROUP
📍 Brisbane