Social Media & Content Creator

Freelance / Contract | Melbourne

About Tote Design Studio

Tote Design Studio is a Melbourne-based interior design studio creating considered, character-filled homes. We specialise in high-end residential renovations, new builds and furnishing, with a focus on thoughtful design, beautiful materials and spaces with a strong sense of personality.

We're looking for a creative and organised Social Media & Content Creator to work with us on an ongoing freelance basis, helping bring our projects, studio and people to life across our digital platforms.

The Role

Working closely with our directors, you'll help develop and deliver engaging social media content that reflects the Tote brand and our design philosophy.

This is a hands-on creative role encompassing content planning, graphic design, content creation, video capture, editing and scheduling.

Key Responsibilities

- Develop and maintain a monthly social media content roadmap and posting schedule.

- Create engaging static posts, carousels and Instagram Reels.

- Design graphic-led content incorporating typography, text overlays and creative layouts.

- Capture photo and video content across completed projects, construction sites and the studio.

- Film and edit short-form video content, including project highlights, behind-the-scenes footage and design stories.

- Develop creative content concepts and write engaging captions.

- Coordinate content around project milestones,



studio activities and upcoming launches.

- Schedule and publish content across Instagram and other relevant platforms.

- Stay across emerging social media trends and identify opportunities to grow our audience and engagement.

About You

- Experience in social media management and content creation.

- Confident filming and editing short-form video content, particularly Instagram Reels.

- Strong graphic design skills, with an understanding of typography, composition and visual storytelling.

- Strong visual eye and appreciation for interiors, architecture, design and lifestyle brands.

- Excellent written communication skills and attention to detail.

- Proactive, organised and comfortable working independently.

- Able to bring fresh ideas while maintaining an established brand aesthetic.

- Experience working with an interior design, architecture, styling or lifestyle brand would be highly regarded.

The Opportunity

- Ongoing freelance / contract engagement.

- Flexible working arrangements and hours.

- Melbourne-based, with some studio attendance and on-site content capture required.

- Chance to work closely with a small, creative interior design team.

How to Apply

If you have a passion for creating beautiful, engaging content and an eye for design, we'd love to hear from you.

Please submit your resume, portfolio and examples of previous social media or content creation work.

📌 Social Media & Content Creator – Contract / Freelance (Prahran)
🏢 tote design studio
📍 Prahran