About Us

Total Dental Group is a growing dental group providing quality, patient-focused dental care across Queensland. With multiple clinics serving local communities, we are committed to strengthening our brand presence, expanding our patient base and supporting sustainable business growth.

We are seeking an experienced and results-driven Marketing Specialist to develop and implement effective marketing strategies across our dental clinics.

About the Role

As a Marketing Specialist, you will be responsible for planning, implementing and evaluating marketing strategies to support the growth of our dental clinics.

The role combines market research, digital advertising, performance analysis, SEO, website content management and brand development. You will work closely with management and clinic teams to identify market opportunities, understand target audiences and deliver effective marketing initiatives.

Key Responsibilities

Marketing Strategy & Market Research

- Develop and implement marketing strategies and promotional plans aligned with the business objectives of individual clinics and the wider group.
- Conduct market research and competitor analysis to identify industry trends, local market opportunities and competitive advantages.
- Research and analyse target audiences, including patient demographics, preferences and behaviours, to develop effective marketing and communication strategies.
- Evaluate market demand and recommend marketing approaches to support existing clinics and new clinic launches.

Digital Advertising & Campaign Management

- Plan, manage and optimise digital advertising campaigns across Google Ads, Facebook and Instagram.
- Develop targeted advertising strategies, including audience segmentation, keyword research, campaign messaging and budget allocation.
- Monitor and analyse advertising performance, including CTR, CPC,



conversion rates and other key performance indicators.
- Prepare regular marketing performance reports, identify opportunities for improvement and provide data-driven recommendations.
- Conduct campaign testing and ongoing optimisation to improve advertising effectiveness and patient acquisition.

Website Management & SEO

- Manage and update website content across multiple dental clinic websites, ensuring accuracy, consistency and alignment with marketing objectives.
- Develop and implement SEO strategies, including keyword research, on-page optimisation and content improvements, to increase organic search visibility.

Brand Development & Marketing Materials

- Develop and maintain consistent brand positioning and visual identity across the group's dental clinics.
- Create and coordinate marketing materials, including logos, flyers, posters, digital advertisements and other promotional assets.

Marketing Planning & Collaboration

- Work closely with management and clinic teams to align marketing initiatives with business priorities and patient acquisition goals.
- Monitor marketing budgets and evaluate campaign effectiveness to support efficient resource allocation.
- Provide marketing insights and recommendations to management to support strategic planning and business growth.

About You

- Bachelor's degree in marketing, Advertising, Communications or a related discipline.
- Minimum 3 years of relevant professional marketing experience, with 5+ years preferred.
- Postgraduate qualifications in Marketing, Business,



Communications or a related field will be highly regarded.
- Proven experience in developing and implementing marketing strategies and campaigns.
- Strong hands-on experience with Google Ads and Meta Ads Manager, including campaign optimisation and performance analysis.
- Strong analytical skills, with the ability to interpret marketing data and translate insights into actionable strategies.
- Sound knowledge of SEO, keyword research, website content management and digital marketing analytics.
- Experience in brand development and creating marketing materials using design tools such as Canva or Adobe Creative Suite.
- Robust understanding of market research, competitor analysis and target audience segmentation.
- International marketing experience, particularly across different markets and audiences, will be highly regarded.
- Excellent written and verbal communication skills, with strong organisational and time management abilities.
- Ability to manage multiple marketing projects independently and work collaboratively with different teams.

What We Offer

- A full-time opportunity within a growing dental group.
- The opportunity to develop and implement marketing strategies across multiple clinic locations.
- A diverse role combining marketing strategy, digital advertising, analytics and brand development.
- A collaborative and supportive working environment.
- Opportunities for professional development and long-term career growth.

How to Apply

If you are a proactive and analytical marketing professional looking to make a meaningful impact, we would love to hear from you.

Please submit your resume and a brief cover letter outlining your relevant experience and suitability for the role.

Pay: $80,000.00 – $90,000.00 per year

Benefits:

- Professional development assistance

Work Location: In person

📌 Marketing Specialist (Petrie Terrace)
🏢 Total Dental Group
📍 Petrie Terrace