Digital Marketing & Content Coordinator

Abacus & Hunt | Melbourne, Australia

About Abacus & Hunt

Abacus & Hunt is an Australian family-owned furniture and homewares business, established in 2018. We specialise in distinctive, beautifully crafted furniture, including our signature bone inlay and marble collections.

We are passionate about bringing exceptional furniture and contemporary design to Australian homes. As our business continues to grow, we are looking for a creative and motivated Digital Marketing & Content Coordinator to help bring our brand to life across digital channels.

The Role

This is a hands-on, creative role suited to someone who has a passion for social media, digital marketing, AI photography and content creation, alongside AI integration.

You will be responsible for creating engaging content that showcases our products, strengthens our brand identity and drives customer engagement and sales.

Working closely with the business, you will play an important role in developing and executing our digital content and marketing activities.

Key Responsibilities

Social Media & Content Creation

- Plan, create and publish engaging content across Instagram, Facebook, and other relevant platforms.
- Leverage AI to create staged product imagery, interiors and lifestyle content.
- Create high-quality Reels, Stories, posts and short-form videos.
- Develop creative concepts and content ideas that align with our brand aesthetic.
- Write engaging captions, product features and social media copy.
- Manage and maintain a consistent social media content calendar.
- Monitor social media engagement, trends and opportunities to grow our audience.

Digital Marketing

- Assist with the planning and execution of digital marketing campaigns.
- Create marketing assets and creative content for Meta and Google advertising.
- Assist with email marketing campaigns, including EDM design, copywriting and scheduling.
- Update website content, promotional banners and collection imagery.
- Support product launches, new arrivals and promotional campaigns.




- Ensure consistent brand presentation across all digital touchpoints.

Brand & Creative

- Help maintain and develop the Abacus & Hunt brand identity.
- Source inspiration, identify emerging trends and develop fresh creative ideas.
- Assist with influencer collaborations and content partnerships.
- Ensure all marketing content reflects the quality and positioning of our brand.

Reporting & Performance

- Monitor social media performance and audience engagement.
- Track key marketing metrics and campaign results.
- Identify opportunities to improve content performance and digital engagement.

About You

We are looking for someone who is creative, organised, enthusiastic and has a genuine interest in interiors, furniture, fashion or lifestyle brands.

You will ideally have:

- Experience in social media management and digital content creation.
- A stylish eye and ability to create content that aligns with (and lifts) our brand
- Confidence creating and editing short-form video content, particularly Instagram Reels.
- Strong written communication and copywriting skills.
- Experience with video editing applications.
- An understanding of Instagram, Facebook.
- A good eye for styling, aesthetics and visual presentation.
- Strong organisational skills and the ability to manage multiple projects.
- A proactive attitude and willingness to take ownership of your work.

Experience with Shopify, Klaviyo, Meta Ads and Google Ads would be advantageous.

What We Offer

- Work directly with Founder and CEO
- An opportunity to work with an established and growing Australian furniture brand.
- A creative role with scope to develop and contribute ideas.
- Exposure to all areas of digital marketing and ecommerce.
- A collaborative and supportive working environment.
- The chance to help shape the digital presence of a distinctive Australian brand.

If you are creative, digitally savvy and passionate about beautiful interiors and great content, we would love to hear from you.

Pay: From $45.00 per hour

Expected hours: 10.0 – 30.0 per week

Benefits:

- Employee discount

Work Location: Hybrid remote in Armadale VIC

📌 Digital Marketing & Content Coordinator (Armadale)
🏢 Abacus & Hunt
📍 Armadale