At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

About the Role

You will be a result-driven, hands on Digital Marketer who will own key digital marketing channels and the paid media budget for YETI ANZ, helping elevate and grow the YETI Brand in ANZ.

You are a big thinker who leverages data to lead and evolve our digital marketing function, responsible for delivering strategies and campaigns that grow our brand, increase customer acquisition, expand our digital reach and enhance the customer experience.

This is a great opportunity for a strategic yet creative digital marketer who is excited to shape our digital strategy, content, campaigns and communications across multiple platforms and channels.

What You’ll Do

- Provide leadership and direction across digital marketing activities, with a focus on brand awareness, customer acquisition, conversion and return on investment.

- Develop and execute comprehensive digital marketing strategies leveraging data to enhance market positioning, increase customer engagement and maximize KPIs.

- Track, report and monitor campaign and channel performance, identifying data-led opportunities for continuous improvement and optimization.

- Set performance benchmarks, track ROI and manage digital marketing budgets and forecasts.

- Own paid media strategy and performance across YETI ANZ, managing agency partners and budgets and optimization activity against ROAS, CPA, MER and customer acquisition objectives.

- Own and lead the ANZ SEO strategy and roadmap, driving sustainable organic growth across technical SEO, on-page optimization and content,



partnering with eCommerce and development teams to identify, prioritize and implement opportunities.

- Help lead YETI ANZ’s marketplace strategy, including Amazon, partnering with internal stakeholders and external agencies to drive customer acquisition, product discoverability, channel performance and growth.

- Collaborate with internal stakeholders and external agencies to deliver integrated digital campaigns aligned with brand and commercial objectives.

- Plan and deliver digital marketing campaigns that support business growth, brand awareness, go-to-market initiatives and community engagement.

- Collaborate with developed partners to implement retail UX best practices, enhancing site performance, customer experience and engagement.

- Partner with Marketing and eCommerce to contribute a fully integrated digital strategic across paid media, CRM, social media, content and digital commerce channels.

- Oversee the briefing and end-to-end delivery of digital graphic assets for websites and marketing campaigns, ensuring brand consistency and timely execution.

- Analyze web and digital performance data to identify strategic opportunities for improvement, leading cross-functional initiatives that enhance conversion and customer experience.

- Prepare and present performance reporting and analysis to senior stakeholders, translating data into actionable insights and recommendations to inform broader business decisions.

- Project manage key digital initiatives from concept and briefing through to campaign delivery, optimization and reporting.





- Stay informed of industry trends, emerging technologies, evolving search behavior and compliance requirements to ensure YETI’s digital presence remains inclusive, effective and future-focused.

What You’ll Bring

- 8+ years of relevant experience in digital marketing and/or eCommerce preferably within the retail, consumer brand or digital agency environment.

- Bachelor’s degree or equivalent professional experience strongly preferred.

- Demonstrated track record of managing digital marketing budgets, forecasts and performance KPI’s.

- Experience across Meta Ads Manager, Google Ads, GA4, Klaviyo, Google Search Console and other digital performance and measurement tools.

- Demonstrated success across digital marketing disciplines including paid search, paid social, SEO, content and affiliate marketing.

- Proven experience developing and executing SEO strategies, including technical, on-page and content SEO with demonstrated organic growth outcomes.

- Experience working across multiple digital commerce channels, including DTC, B2B and marketplace (Including Amazon), with an understanding of differing customer journeys and channel requirements.

- Robust understanding of full funnel digital marketing, customer acquisition and the relationship between traffic, conversion, CPA, ROAS and MER.

- Ability to translate complex digital and commercial performance data into clear insights and recommendations for senior stakeholders.

- A pro-active, results oriented approach with strong team spirit and a willingness to get hands-on when required.

- Comfortable collaborating cross-functionally and regularly engaging with senior management level stakeholders.

- A proven track record of being able to Prioritize activities in line with Budget, a true collaborator that is prepared to go the extra mile and acts with a sense of urgency.

📌 Digital Marketing Manager (Port Melbourne)
🏢 YETI Australia
📍 Port Melbourne