We’re looking for an experienced Marketing Automation Consultant to help shape the strategy and technical blueprint for a major marketing automation transformation.

This is not an implementation role. You’ll sit at the intersection of customer journey strategy, CRM, data and marketing automation, turning commercial requirements into an implementation-ready roadmap.

What you’ll be doing
Lead stakeholder discovery and customer journey mapping
Review and validate existing audience segmentation and personas
Design buyer and influencer journeys across multiple customer segments
Translate journeys into technical automation specifications
Define data schemas, CRM objects, entry triggers, decision rules and nurture flows
Develop lead, engagement and intent-scoring frameworks
Identify gaps across data, content, channels and existing processes
Define what can be delivered now versus future-state capabilities
Create explicit documentation for subsequent technical implementation




Upskill internal stakeholders on marketing automation best practice

What we’re looking for
Deep marketing automation and CRM expertise
Robust customer journey mapping and segmentation experience
Ability to bridge marketing strategy and technical architecture
Experience designing sophisticated B2B nurture and lifecycle programmes
Solid understanding of platforms such as Salesforce Marketing Cloud, Eloqua and related CRM/data ecosystems
Knowledge of data models, automation logic, personalisation and lead scoring
Confident facilitating workshops with senior marketing, sales and technical stakeholders

If you can take a customer journey from whiteboard thinking through to a technically robust marketing automation blueprint, we’d love to hear from you.
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📌 Marketing Automation Specialist Albany
🏢 Salt
📍 Albany